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Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2014–2019

Published

March 2014

Pages

139

Pricing

Single-user License: $ 2,995 USD
Company-wide License: $ 6,995 USD
Team License (Up to 5 Users): $ 3,995 USD

Keywords

Telecom Network API, API Business Models, Location API, Messaging API, Commerce API, Payments API, M2M API, Voice API, Non-Telecom API, API Mashup, Carrier API Strategy, API Mediation, API Aggregation, Telephony API, Enterprise API, API Marketplace, Future of APIs, Telecom API Forecasts

Overview

While a significant portion of the digital media ecosystem is yet to recognize the strategic importance of Application Programming Interface (API) as a means of accessing data for a variety of applications, Telecom API play a critical role in network operator strategy for support of business-to-business (B2B) services.
Telecom Network APIs capitalize on existing network infrastructure to create a vast array of business opportunities for carriers worldwide to offer B2B services in a Data as a Service (DaaS) basis, which represents a fast growing secondary and revenue stream.

Telecom APIs allow carriers to disseminate a wealth of internal information or resources to third parties on an asymmetric basis as the network operators typically do not provides services to the end-users. Instead, network operators offer API for DaaS in an arms-length manner for B2B to Business (B2B2B) and B2B to Consumers (B2B2C) services. Carrier customers include Aggregators and Over-the-Top (OTT) providers as well as direct to enterprise customers. Data accessed includes everything from network QoS for video service delivery to Subscriber Data Management (SDM) for advertising, profiling, and identity management.

Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2014-2019 provides an in-depth assessment of the global Telecom Network API market, including business models, value chain analysis, operator and vendor strategies and a quantitative assessment of the industry from 2012 to 2019.

The report addresses the following key topics:

  • The Business Case for Telecom Network APIs: An assessment of the business case for Telco Network APIs
  • API Aggregation: The role of API Aggregators, the total cost usage for APIs with aggregation and a review of aggregator API usage by category
  • Competitive Issues: Competitive issues within the Telecom API market such as reduction in TCO, open APIs and ease of configuration
  • The Value Chain of Network Operator APIs Usage: An analysis of the value chain of network operator API usage for services including an assessment of revenue across participants in the value chain from end users, developers, aggregators to the API owners, and how this economic model will change over time
  • Operator, Application Provider and Vendor Strategies: An analysis of how operators, application providers and vendors will position themselves to capitalize on network APIs
  • Analysis of Telecom and Non-Telecom Network APIs: Includes major telecom network and non-telecom network APIs and mashups throughout the globe, and an assessment of which APIs will lead the market in the future
  • Market Analysis and Forecasts: A global and regional assessment of the market size and forecasts for the telecom network API market from 2014 to 2019
  • Analysis of Future Technology and API Market Drivers: Service Oriented Architecture (SOA), Virtualization, Software Defined Networks (SDN), and Internet of Things (IoT) are evaluated as drivers for API marketplace growth

See Table of Contents for complete list of areas covered.

Report Benefits

  • Telecom API marketplace forecasts 2014-2019
  • Understand the Telecom and Enterprise API marketplace
  • Understand key API technologies and interdependencies
  • Identify the long-term growth drivers for the API marketplace
  • Understand how the API marketplace relates to the Cloud and DaaS

Key Findings

  • The telecom networks API market will grow at a CAGR of 28 % between 2014 and 2019, eventually accounting for $ 146 Billion in global revenue by the end of 2019
  • In terms of regional revenue split, the Asia Pacific, North America and Western Europe region will remain to be the largest market segments by the end of 2019, while the Latin and Central America, and Middle East and Africa regions, will see the healthiest growth rates over the next five years
  • In terms of individual API categories, the "Other" API category will witness the fastest growth rate but the SDM category will maintain its revenue leader position through 2019
  • The average volume of API transactions for a Tier 1 wireless carrier will significantly increment over the next five years eventually reaching 221 Billion transactions a month on average
  • Significant growth rates for Telecom API marketplace will be achieved through changes in certain business practices and also through deployment of SOA, virtualization, SDN, and advancement of IoT in certain key industry segments

Target Audience

  • API Aggregators
  • Investment Firms
  • Application Developers
  • Mobile Device Vendors
  • Mobile Network Carriers
  • Service Bureau Companies
  • Wireless Infrastructure Vendors
  • Telecom Managed Service Providers
  • Major enterprise and businesses of all types

Table of Contents

  • Chapter 1: Introduction
  • Executive Summary
  • Topics Covered
  • Key Findings
  • Target Audience
  • Companies Mentioned
  • Chapter 2: Telecom Network API Overview
  • Defining Network APIs
  • Why Carriers are Adopting Telco Network APIs
  • Telecom Network API Categories
  • SMS and RCS-E 19
  • Presence
  • MMS
  • Location
  • Payments
  • Voice/Speech
  • Voice Control
  • Multimedia Voice Control
  • M2M
  • SDM/Identity Management
  • Subscriber Profile
  • QoS
  • ID/SSO
  • Content Delivery
  • Hosted UC
  • Directory
  • Number Provisioning
  • USSD
  • Billing of Non-Digital Goods
  • Advertising
  • Collaboration
  • IVR/Voice Store
  • Telco Network API Business Models
  • Two-Sided Business Model
  • Exposing APIs to Developers
  • Web Mashups
  • Segmentation
  • Users by Segment
  • Workforce Management
  • Competitive Issues
  • Reduced TCO
  • Open APIs
  • Configurability
  • Percentage of Applications that use APIs
  • The Revenue Potential of APIs
  • Telco Network API Usage by Industry Segment
  • Telco Network API Value Chain
  • Visualising the Value Chain
  • How will the Value Chain Evolve Over Time
  • API Transaction Value Split among Players
  • Cost for Different API Transactions
  • Volume of API Transactions
  • Chapter 3: API Aggregation
  • The Role of API Aggregators
  • Total Cost Usage for APIs with Aggregators
  • Start-up Costs
  • Transaction Costs
  • Ongoing Maintenance/Support
  • Professional Services by Intermediaries
  • Aggregator API Usage by Category
  • An LBS Case Study: LOC-AID
  • Aggregation: Intersection of Two Big Needs
  • The Case for Other API Categories
  • Moving Towards New Business Models
  • Chapter 4: Enterprise and Telecom API Marketplace
  • Data as a Service (DaaS)
  • API Market Makers
  • Mashape
  • Mulesoft
  • Chapter 5: Non-Telecom Network APIs and Mashups
  • Non-Telecom Network APIs
  • Twitter
  • Netflix API
  • Google Maps
  • Facebook
  • Youtube
  • Flickr
  • eBay
  • Last.fm
  • Amazon Web Services
  • Bing Maps
  • Yahoo Web Search API
  • Shopping.com
  • Salesforce.com
  • Mashups
  • BBC News on Mobile
  • GenSMS emailSMS
  • Foursquare
  • Amazon SNS and Nexmo
  • Triage.me
  • MappyHealth
  • Lunchflock
  • Mobile Time Tracking
  • Fitsquare
  • GeoSMS
  • FONFinder
  • Pound Docs
  • 140Call
  • Salesforce SMS
  • Chapter 6: Carrier, Application Provider and Vendor Strategies
  • Carrier Positioning in the LTE Era
  • Increasing API Investments
  • The Rise of SDM
  • Working Towards Standardisation: The GSMA OneAPI
  • Carrier Attitudes towards APIs in the U.S Versus Asia Pacific and Western Europe
  • Carrier API Programs Worldwide
  • AT&T Mobility
  • Verizon Wireless
  • Vodafone
  • France Telecom
  • Telefonica
  • Should Carriers Open Network APIs to OTT Service Providers
  • Allowing OTT Providers to Manage Applications
  • Carriers Lack the Innovative Skills to Capitalize on APIs Alone
  • Developer Attitudes Towards API Adoption
  • A Critical Asset to Developers
  • Stimulating the Growth of API Releases
  • Working Alongside Carrier Programs
  • Developer Preferences: Google vs Carriers
  • Vendor Strategies: Creating a Unique Role within the Value Chain
  • Positioning as Enablers in the Value Chain
  • Moving Away from a Box/Product Supplier Strategy
  • Moving Away from a Box/Product Supplier Strategy
  • Company Profiles
  • Alcatel Lucent
  • UnboundID
  • Twilio
  • LOC-AID
  • Placecast
  • Samsung
  • AT&T Mobility
  • Apigee
  • 2600 Hz
  • Callfire
  • Plivio
  • Tropo
  • Urban Airship
  • Voxeo
  • Competitive Differentiation
  • Chapter 7: Market Analysis and Forecasts
  • Telco Network APIs Revenue 2014 - 2019
  • Telco Network APIs Revenue by API Category 2014-2019
  • Messaging API Revenues
  • LBS API Revenues
  • SDM API Revenues
  • Payment API Revenues
  • Other API Revenues
  • Telco Network APIs Revenue by Region 2014-2019
  • Asia Pacific
  • Eastern Europe
  • Latin and Central America
  • Middle East and Africa
  • North America
  • Western Europe
  • Chapter 8: Technology and Market Drivers for Future API Market Growth
  • Service Oriented Architecture (SOA)
  • Software Defined Networks (SDN)
  • Virtualisation
  • Network Function Virtualization (NFV)
  • Virtualisation Beyond Network Functions
  • The Internet of Things (IoT)
  • IoT Definition
  • IoT Technologies
  • IoT Applications
  • IoT, DaaS, Telecom and Enterprise APIs
  • Chapter 9: Expert Opinion – Twilio
  • Twilio's Involvement in Telecom APIs
  • Twilio's Position in the Telmcom API Value Chain
  • Twilio's Opinion on Key Trends and Recent Developments in Telco APIs
  • Cloud APIs
  • Pay-as-you-Go
  • Ease of Usage
  • Drivers and Restraints in the Telecom API Market
  • Final Thoughts

List of Figures

  • Figure 1: Wireless Carrier Assets
  • Figure 2: The Telco Network APIs Value Chain
  • Figure 3: Value Split among Aggregators, Carriers and Enterprise for API Transactions: 2012-2019
  • Figure 4: API Transaction Costs (US Cents) 2012-2019
  • Figure 5: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2012-2019
  • Figure 6: GSMA OneAPI: Benefits to Stakeholders
  • Figure 7: Verizon Wireless API Catalog
  • Figure 8: Verizon Wireless API Program
  • Figure 9: France Telecom (Orange) APIs
  • Figure 10: Telefonica APIs
  • Figure 11: UnboundID's Portfolio of Services
  • Figure 12: Twilio's Portfolio of Services
  • Figure 13: LOC-AIDs's Exchange Server Architecture
  • Figure 14: Placecast's ShopAlerts Solution
  • Figure 15: Apigee's Portfolio of Services
  • Figure 16: Telco Network APIs Revenue (USD Billions) 2012-2019
  • Figure 17: Telco Network APIs Revenue (USD Billions) by API Category 2012-2019
  • Figure 18: Messaging APIs Revenue (USD Billions) 2012-2019
  • Figure 19: LBS APIs Revenue (USD Billions) 2012-2019
  • Figure 20: SDM APIs Revenue (USD Billions) 2012-2019
  • Figure 21: Payment APIs Revenue (USD Billions) 2012 019
  • Figure 22: APIs Revenue for Other Categories (USD Billions) 2012-2019
  • Figure 23: Telco Network APIs Revenue (USD Billions) by Region 2012-2019
  • Figure 24: Telco Network APIs Revenue (USD Billions) in Asia Pacific 2012-2019
  • Figure 25: Telco Network APIs Revenue (USD Billions) in Eastern Europe 2012-2019
  • Figure 26: Telco Network APIs Revenue (USD Billions) in Latin and Central America 2012-2019
  • Figure 27: Telco Network APIs Revenue (USD Billions) in the Middle East and Africa 2012-2019
  • Figure 28: Telco Network APIs Revenue (USD Billions) in North America 2012-2019
  • Figure 29: Telco Network APIs Revenue (USD Billions) in Western Europe 2012-2019