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Social Business Services in the Cloud: Market and Forecast Analysis

April 2013

Pages: 101

Single-user License: $ 1,995 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 2,865 USD

Keywords: Social Business Services, Social Business Cloud, Big Data Social, Big Data Cloud Social


Enterprise organizations are challenged with adopting optimized social business practices while integrating global teams, driving innovation, and increased productivity. The promise of Social Business Services in the Cloud is to transform customer information into a competitive advantage through a combination of insights and real-time customer experience/perceptions. Actionable information is derived through leveraging Big Data and related analytics.

Deployment to date indicate great potential with revenue improvements of 28% and 108% positive ROI. Despite great opportunities, deployment and operational challenges remain, including ensuring reliable and secure infrastructure, secured system, and network management.

This research analyzes the enterprise social software platform market and cloud deployment ranging from SMBs to enterprise-level organizations. The report includes SWOT analysis and comparative analysis by vendor, product, and solution. The report provides forecast analysis and a view into the future of Social Business Services in the Cloud.

See Table of Contents for complete list of areas covered.


  • Network operators
  • Social networking companies
  • Cloud infrastructure companies
  • Enterprise companies of all types
  • Social and cloud application developers

Selected Findings

  • A landmark year for social/cloud in the enterprise, 2013 marks at least 50% of global enterprise will adopting social collaboration
  • IBM is ranked number one among social platform vendors with considerable customer market share and will remain be the same
  • The enterprise social and cloud collaboration software platform marketplace revenue is predicted to reach US$ 5.9 billion by 2018
  • Worldwide enterprise collaborative IT spending is expected to grow at 26.1% CAGR representing an overall $ Trillion opportunity by 2018

Companies/Organizations in Report

IBM, Salesforce, Microsoft, Yammer, NewsGator, Jive, Telligent, Socialtext, Mzinga, Communispace, Lithium, SucessFactors, Citrix, Oracle, Saba, Cisco, Orange, Accenture, Alcatel-Lucent, Dell, Siemens, Liveperson, LinkedIn, Facebook, Twitter, Ford, Satel Oy, Pt Bambu Desa, Ferring Italy, CME Federal Credit Union, American Family Insurance, Add Council & DDB

Table of Contents

  • Executive Summary
  • Defining Social Business Services
  • Types of Social Business Service
  • Market Trend and Future Prediction
  • Social and Cloud Computing Convergence
  • Mobile Becoming the Governing Power of Social Business
  • Giant Vendors for Social Business Solutions will be Rocking Still
  • New Stakeholders in Organizations
  • Security and Compliance for Social Media Will Become More Important
  • Social Business Services in Cloud Paradigm: An Overview
  • LinkedIn: Online Recruitment Business
  • Benefit Analysis
  • Comparative Analysis with Facebook, Twitter and Other Online Recruitment Business
  • Restaurant Business: A Case on PT Bambu Desa
  • Solution
  • Benefits
  • Electronics and Telecom: SATEL OY Situation
  • Car Company: Ford Case
  • Benefit
  • NGOs Leveraging Cloud
  • Overview and Benefit Analysis
  • Cloud and Convergence Trend
  • Success Case: Climate Research Powered by the Cloud
  • Success Case: Advocacy through Social Media
  • Success Case: Partners and Network Management in the Cloud Era
  • Emerging Next Generation Opportunity
  • Online Recruitment Business
  • Online Advertising
  • Software Development
  • Health Care
  • Combat Counterfeit Drugs
  • Growth in Pharmaceutical Industry
  • Cloud CRM
  • Cloud-Based CRM Service Vendors
  • Ferring Italy SpA Implementation Case of Cegedim Relation Management’s Cloud-Based Mobile Intelligence™ CRM Case
  • SWOT Analysis of Cloud-Based Social Business Services
  • Strengths and Opportunities
  • Weaknesses and Threats
  • Lower Cost for Mid-Size Business Organization
  • Enterprise Tool Customization
  • Security Issue
  • Flexibility
  • Problem of Identification
  • Adoption
  • Corruption
  • Transforming Traditional Business
  • Legal Liabilities
  • Ecosystem Market Player Analysis
  • Vendor
  • Cloud Service Providers
  • Social Media
  • End Customer/Consumer
  • Software Manufacturer Companies
  • Government
  • Telecommunication
  • Vendor Analysis
  • IBM
  • IBM SmartCloud
  • IBM SmartCloud Orchestrator
  • IBM Connections and IBM Notes and Domino Social Edition
  • Salesforce
  • Chatter
  • SalesForce Social CRM
  • Microsoft
  • Microsoft Office 365 and Connected Experience
  • Public Cloud – Windows Azure
  • Private Cloud – Windows Server and Systems Center
  • Microsoft Dynamics CRM Online
  • Sharepoint 2013
  • Microsoft Skydrive
  • Orange and Microsoft Cloud Partnership Case
  • Yammer
  • Yamer and Office 365
  • Yammer and Sharepoint Server
  • Newsgator
  • Success Case with Accenture
  • Success Case with CME Federal Credit Union
  • Success Case with American Family Insurance
  • Jive
  • Jive Social Business Platform
  • Success Case of Jive Social Intranet with Alcatel-Lucent
  • Success Case with LivePerson
  • Telligent
  • Success Case with Dell
  • SocialText
  • MZINGA Omnisocial
  • Communispace
  • Full-Service Solution
  • Bullying Prevention Campaign Case with Ad Council and DDB
  • Lithium
  • Lithium Social Web: The Social Customer Experience Platform
  • Social Solutions for Marketing, Commerce and Support
  • Successfactors: An SAP Company
  • Successfactors BIZX Suite
  • Success Case with Siemens
  • Citrix
  • GoTo Cloud Services
  • Oracle Social Services
  • SABA Poople Cloud
  • Cisco Webex Social
  • SWOT Analysis of Key Enterprise Social Software: Webex Social vs Yammer and Sharepoints vs IBM Connections vs Jive vs Socialtext
  • Market Prediction and Analysis 2013-2018
  • Cloud Solutions and Social Business Future in Next Five Years
  • Social Cloud Solutions Framework Forecast in Next Five Years
  • Application Paradigm, Measurement and Collaborative Technologies in Next Five Years
  • Collaborative Enterprises IT Spending Forecast 2013-2018
  • Enterprise Social and Cloud Platform Market Revenue 2013-2018
  • Vendor Solution Revenue Forecast 2013-2018
  • Social Collaboration Platform Adoption Rate by Enterpprise-Level Organizations 2013-2018
  • Conclusions and Recommendations
  • Recommendation for Enterprise Social Software Platform Vendors
  • Recommendation for Enterprise Social Software Platform User Organizations

List of Graphs

  • Figure 1: Ranking of Reasons of Cloud Adoption among Social Businesses
  • Figure 2: Market Share of Online Recruitment Business: Linkedin vs Facebook vs Monster vs others
  • Figure 3: Product Supported by Ozmosis
  • Figure 4: Major Obstacles of Cloud Based Social Business Services
  • Figure 5: Ecosystem Graph of Cloud Social Business Services
  • Figure 6: Ratios between External vs Internal Social Media
  • Figure 7: Market Share of Social Networking Media
  • Figure 8: Software Sales to Run Corporate Social Network Revenue 2013-2018
  • Figure 9: Impact of Social Cloud Business Services on Government 2013 - 2018
  • Figure 10: Ranking of Vendors as per Sales Revenue
  • Figure 11: IBM's Investment for Business Partner Growth
  • Figure 12: SaleForce Solution Dimensions for Social Business
  • Figure 13: SalesForce Chatter Dynamic Interface
  • Figure 14: Upcoming Enhanced Experience with Yammer social and Office 365
  • Figure 15: Jive Social Business Platform Screenshot
  • Figure 16: Full-Service Solution Sketch
  • Figure 17: Interface of Bullying Prevention Campaign Site
  • Figure 18: Lithium Social Customer Experience Platform
  • Figure 19: Future Social Cloud Solution Framework 2013-2018
  • Figure 20: Enterprise Social Network and Collaborative Technologies
  • Figure 21: Collaborative Enterprises IT Spending on Mobile + Cloud Services + Social Networking + Big Data Analytics Services 2013-2018
  • Figure 22: Fortune 500 Company CMO's Sector Preference IT Spending
  • Figure 23: Revenue Forecast for Enterprise Social and Cloud Collaboration Market 2013-2018
  • Figure 24: Key Social Enterprise Vendor Solution Revenue Forecast 2013-2018
  • Figure 25: 2013-2018 Adoption Rate of Social Collaboration Platform by Enterprise