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Rich Communications Services (RCS): Market Opportunities and Forecast 2013–2018


October 2013




Single-user License: $ 995 USD
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Rich Communications Suite, RCS, IMS Applications, LTE Applications, Rich Calls, Rich Messaging, Enhanced Mobile Phone Book, IMS, SDP, Dynamic Address Book, Enhanced Phonebook, Enterprise Dashboard, Corporate Dashboard, API Applications RCS


RCS represents the first LTE-enabled value-added service (VAS) application for carriers. There are some pre-Voice over LTE (VoLTE) options, and a migration path for RCS that is pre-IP Multimedia Subsystem (IMS), but we ultimately see RCS adding most value with ubiquitous VoLTE coverage and IMS integration. We also see significant value via open API integration for various VAS applications focused on RCS. One of those applications is the so called Corporate or Enterprise Dashboard, which provides a key application for the carriers most valued customers.

This report provides analysis of the RCS market drivers, technical issues, forecast and future outlook. It is must reading for any company focused on monetizing LTE, IMS, and integrating VAS with carriers in a next generation IP environment.

See Table of Contents for complete list of areas covered.

Key Findings

  • Forecast for RCS revenue from 2013 - 2018 representing incremental revenue
  • Presence, location, and API integration will key enablers of VAS applications for RCS
  • RCS represents arguably the first true LTE-based VAS application that carriers must deploy
  • Facing price erosion of core services (voice and data), carriers must deploy their own VAS applications
  • RCS lite represents a market entry strategy as a precursor to IMS deployment and integration for RCS-e
  • RCS provides the ability for a corporate entity to allow their employees to customize their own mobile experience via the RCS interface
  • Compared to all other applications, RCS is arguably the one that affords the incumbent network operators with the best opportunity to prevent them from becoming a so-called "dumb pipe".


  • Mobile network operators
  • Value-added service providers
  • Wireless device manufacturers
  • Telecom infrastructure providers
  • API providers and management companies
  • Content providers and commerce companies
  • LTE and IP Multimedia Subsystem integrators

Table of Contents

  • Executive Summary
  • Introduction
  • Voice over LTE (VoLTE)
  • The Benefits of "Dialable" VoIP
  • Rich Communications Service (RCS)
  • RCS is a Value-added Service (VAS)
  • RCS/joyn®
  • Release Standards and joyn
  • RCS/joyn® Status
  • Issues and Challenges with RCS/joyn
  • RCS without joyn
  • RCS Technical and Business Issues
  • Overview
  • RCS and IMS
  • RCS Use Cases
  • Core RCS Feature Functionality
  • Rich Calls
  • Rich Messaging
  • RCS and Video
  • Enhanced Address Book
  • Future RCS Functionality and Applications
  • RCS in Mobile Commerce
  • RCS and Cloud Storage/Access
  • RCS and LTE Direct
  • RCS Market Analysis and Forecasts
  • RCS/joyn Revenue Forecasts
  • RCS Market Drivers
  • RCS vs OTT Applications
  • No Cost and Low Cost VoIP
  • No Cost and Low Cost Texting
  • OTT Service Provider Comparative Analysis
  • Mobile Network Operators (MNO) versus OTT Players
  • MNO and OTT Co-existence?
  • RCS and Enterprise Customers
  • RCS and Social
  • RCS Industry Support
  • RCS and other VAS Enablers
  • Presence
  • Identity, Personal Data, and Preference Management
  • Telecom API and Management
  • Role and Importance of Telephony API
  • Summary and Recommendations
  • Appendix: NGN Technologies
  • Technical Overview of IMS and SDP
  • SDP Architecture
  • SDP and OSS/BSS
  • IP Multimedia Subsystem (IMS)
  • Technologies Supporting IMS
  • IMS and SIP

List of Graphs

  • Figure 1: Voice over LTE (VoLTE)
  • Figure 2: Dynamic Address Book (DAM)
  • Figure 3: Legacy Services, RCS- and RCS5
  • Figure 4: RCS and Network Topology
  • Figure 5: RCS, APIs and Applications
  • Figure 6: Integrating Applications and Content with RCS
  • Figure 7: Mobile Commerce in RCS
  • Figure 8: OTT Service Providers vs Mobile Operators
  • Figure 9: Corporate/Enterprise Dashboard
  • Figure 10: Enterprise Dashboard: Employee Locator Application
  • Figure 11: RCS and Presence-Enabled Applications
  • Figure 12: RCS and Services Blending

List of Tables

  • Table 1: RCS/joyn® Subscribers (M) by Region 2013-2018
  • Table 2: RCS/joyn® Subscriber Revenues by Region ($US M) 2013-2018
  • Table 3: RCS/joyn® Mobile Ad Revenue by Region, ($US M) 2013-2018
  • Table 4: Major OTT Communication Service Providers