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Next Generation Mobile Marketing: Location, Social Commerce, and Augmented Reality

January 2013

Pages: 50

Single-user License: $ 995 USD
Company-wide License: $ 2,995 USD
Team License (Up to 5 Users): $ 1,865 USD

Keywords: Mobile Marketing, Next Generation Mobile Marketing, Location-based Marketing, Social Commerce and Mobile Marketing, Augmented Reality


The accelerated global spending growth on mobile ad campaigns during the last five years is likely a function of three critical areas that we will examine more closely throughout this report: Mobile Devices, Mobile Technology/Access, and Marketing Savvy.

The use of augmented reality (AR) applications with mobile phones has great potential in support of mobile marketing. For example, it will make the shopping experience for the end-user more educational. This report evaluates the use of AR applications in the mobile market arena with in depth analysis of future AR applications and the integration with social commerce with marketing and advertising in mobile device and wearable augmented reality devices.

See Table of Contents for complete list of areas covered.


  • Brands and Merchants
  • Mobile Network Operators
  • Mobile Marketing Companies
  • Social Media Companies and Developers
  • Augmented Reality Application Companies

Table of Contents

  • Executive Summary
  • Introduction
  • Mobile Marketing Now and Then
  • Mobile Messaging Vendors Grow Up
  • Mobile Messaging, Mobile Search Critical Advertising Tool
  • Localized Mobile Ads Drive Key Sales in Specific Verticals
  • Mobile Video and Apps is Fastest Growing Content Sector
  • Data Traffic Changes from Megabyte to Gigabyte
  • Mobile Commerce and Augmented Reality Applications
  • AR in Social Commerce Market Value 2013-2016
  • Social Selling with AR applications
  • Case Study: The Use of Augmented Reality Applications and Mobile Commerce
  • Case Study: AR in Professional Projects
  • AR in Mobile Marketing = Commercial Success
  • The Future of Mobile Advertising and the Use of AR Applications
  • AR and NFC for Commercial Success
  • Conclusion
  • Augmented Reality in LTE
  • Information Visualization (IV)
  • User Generated Content and AR Applications for Commerce Situation
  • Social Selling
  • Conclusion
  • Social Media and M-Commerce
  • AR Applications Usage in Social Selling
  • Mobile Marketing 2013 to 2020
  • European Mobile Marketing Will Grow Gradually
  • Europe Mobile Marketing Efforts Mature Slowly
  • Asia Remains Mobile Global Leader; U.S. Lags
  • Growth of Mobile Marketing Spending Faces Challenges
  • AR Advertising Market Value 2013-2017


  • Figure 1 - Global Spending on Mobile Advertising by Ad Category, 2008 to 2012
  • Figure 2 - Worldwide Mobile Data Usage
  • Figure 3 - Current Mobile Data Plans
  • Figure 4 - LTE Future Data Plans
  • Figure 5 - AR in Construction
  • Figure 6 - Use of CAD Systems with AR