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MVNO Business Plan


November 2013




Single-user License: $ 1,495 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 2,085 USD


This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. In addition, this updated package offer includes research that is critical for MVNO success including reports addressing key topics such planning for BYOD, OTT, and more.

Accordingly, we provide the following additional market intelligence reports at no additional charge with every purchase:

Why BYOT is More Important than BYOD

MVNO, MVNE, and MNO Service Level Agreements (SLA)

Capturing the MVNO Opportunity: MVNO Market & Product Development Strategies

Next Generation Business Models for Mobile Network Operators (MNOs) in LTE, M2M, & OTT Environment

People interested in this will also be interested in MVNO Business Plan with Financial Modelling Spreadsheet.

See Table of Contents for complete list of areas covered.

Target Audience

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

Table of Contents

  • 1. Executive Summary
  • The Business
  • The Strategy
  • The Market
  • The Management
  • The Financials
  • The Company Mission
  • The Criteria of MVNO
  • Exceptions
  • 2. The Business
  • Requirement Analysis
  • Description of Services
  • Target Market
  • Services Offered - Primary Revenue Drivers
  • Potential Future Services - Alternative Revenue Sources
  • Distribution, Purchasing and Refills
  • Starter Package
  • Handsets and Hardware
  • GSM System and the SIM-card
  • The Web-Site and Customer Interface
  • Scope for Enhancements and Future Technology 4G/LTE
  • Back-Office and Customer Care
  • The Network Operator
  • Regulatory
  • Churn
  • 3. The Opportunity
  • Opportunity
  • Strategy
  • Provisioning and Management
  • Infrastructure
  • Multi-IMSI Approach
  • Multi-Network VPN
  • Security and Control
  • Forecast
  • 4. The Market
  • US Wireless Market
  • Prepaid Markets
  • Wholesale
  • Negotiation Vectors
  • Analysis on Setup Cost
  • Terminal Usage and Control
  • Network Usage and Control
  • 5. Marketing Plan
  • General Overview
  • Marketing Ideas
  • Initial Market Segments and Strategic Considerations
  • Partnering and Co-Branding
  • Loyalty Program
  • Migration Strategy
  • 6. Financial Overview
  • Revenue Streams and Cost Considerations
  • Revenue Growth
  • Financial Projections
  • Funding
  • Exit Strategy
  • 8. Extensions and Upgrades
  • Selection Criteria
  • Technical Requirements
  • Other Factors
  • 9. Potential Market Segments
  • 10. The Management Team and Partners
  • Management
  • Board of Advisors and Partners
  • Partners
  • 11. Competition
  • General Overview
  • Prepaid Players
  • SWOT Analysis
  • Prepaid Competition Analysis
  • Europe vs United States
  • General Overview
  • 12. The Mobile Virtual Network Operator Market and Growth Overview
  • General Overview
  • Global Overview and Forecast
  • MVNO Drive in Europe
  • MVNO Drive in America
  • MVNO Drive in Middle East
  • MVNO Drive in Asia Pacific
  • 13. Case Studies
  • 14. Conclusion