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Mobile Value-Added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-Based VAS 2013-2018

Table of Contents

  • Executive Summary
  • Introduction
  • Long Term Evolution (LTE)
  • LTE 2013 Status Update
  • LTE Subscriptions
  • LTE Release II and the Roadmap Beyond
  • LTE Direct
  • LTE Direct Applications
  • LTE Value-Added Services (VAS)
  • Assumptions about Mobile Subscriptions and Mobile Data
  • Mobile Data
  • Mobile Advertising
  • API-Based Apps Downloads
  • Social Networking/Matching
  • Coupons, Loyalty and Venue-Based Services
  • Geo-Location Based Services
  • Mobile Gaming
  • Mobile Virtual Goods
  • Video, TV, Pay-TV and Second-Screen
  • Mobile Health
  • Music Services (Including Ringback and Ringtones)
  • Machine-to-Machine (M2M)
  • Connected Vehicles
  • Public Safety LTE
  • Messaging, Texting and SMS (Not Related to RCS)
  • Small Cell Targeted Advertising
  • Miscellaneous Subscription Services\
  • LTE VAS Roll-Up
  • The Most Actively Anticipated VAS: VoLTE
  • How VoLTE Works
  • Why VoLTE is in the Best Interests of Mobile Operators
  • Management of Macro Spectrum
  • Greater Efficiency of Micro Spectrum
  • Improved QOS
  • Less Hardware and COTS Equipment
  • Roaming Will Be Dramatically Easier
  • Less Expensive Per BIT Backhaul
  • Comparable Devices Perform Better on LTE than on 3G Networks
  • Factors that Could Slow the Growth of VoLTE
  • Spectrum Issues Including the Lack of Globally Harmonized Spectrum
  • Lack of Spectrum Coherency in the United States
  • Device Manufacturers are Reticent to Support VoLTE
  • Technical Challenges in the Network
  • Relaxed Rules on Network Sharing in the European Commission
  • The Global Recession Continues
  • The Status of Current VoLTE Mobile Operators
  • Rich Communications Suite (RCS)
  • RCS/joynŽ
  • Release Standards, Suites and Profiles in the JOYNŽ Platform
  • RCS/joynŽ as of Today
  • RCS/joynŽ and the Elephant in the Room
  • RCS Approaches Not Involving joynŽ
  • OTT Service Providers
  • Mobile Operators Versus Over-The-Top Service Providers
  • Mobile Operators and OTT Providers: Coexistence?
  • RCS/joynŽ Revenues
  • Prospects for VoLTE and RCS Deployments by Region
  • Asia Pacific
  • Australia
  • China
  • Hong Kong
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
  • Forecast Asia Pacific VoLTE
  • CALA
  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Mexico
  • Puerto Rico
  • Rest of CALA
  • Forecast CALA VoLTE
  • Eastern Europe
  • Hungary
  • Poland
  • Romania
  • Russia
  • Rest of Eastern Europe
  • Forecast Eastern Europe VoLTE
  • Middle East and Africa
  • Continental Africa
  • Saudi Arabia
  • South Africa
  • Rest of Middle East and Africa
  • Forecast Middle East and Africa VoLTE
  • North America
  • Timeline of Activities in the North American Market
  • AT&T
  • Bell Mobility
  • Clearwire
  • Rogers Wireless
  • Spring
  • Telus Mobility
  • T-Mobile/MetroPCS
  • Verizon Wireless
  • Rest of Region North America
  • Forecast North America VoLTE
  • Western Europe
  • Strategies of the Pan-European Mobile Carriers
  • France
  • Germany
  • Italy
  • Spain
  • Sweden
  • United Kingdom
  • Rest of Western Europe
  • Forecast Western Europe VoLTE
  • Roll-Up Forecast Global VoLTE
  • Vendor Analysis
  • Empirix
  • OpenCloud
  • Openmind Networks
  • Samsung
  • Tropo
  • Conclusions and Recommendations
  • Carriers
  • Content Providers
  • Application Developers
  • Consumer Market
  • Enterprise Market
  • Independents
  • Infrastructure Providers
  • Ericsson
  • Huawei
  • Nokia Siemens Networks
  • Alcatel-Lucent
  • ZTE
  • Wireless Device Providers
  • Overview
  • LTE Handset Issues
  • Glossary
  • Appendices
  • LTE Technology and Architecture
  • LTE Technology
  • LTE Advanced
  • LTE Infrastructure Elements and Architecture
  • LTE Architecture Details
  • Service Architecture
  • Layer 2 of LTE
  • Downlink Logical
  • Uplink Logical
  • Mobility Across ENBS
  • IP Multimedia Subsystem (IMS)
  • Service Centralized and Continuity Application Server (SCC)

List of Graphs

  • Figure 1: Depiction of LTE Direct Public Expression
  • Figure 2: Qualcomm Differentiated Apps/Services for Proximate Discover
  • Figure 3: Evolution of Mobile Advertising
  • Figure 4: VoLTE Commitments and Deployments, GSA May 2013
  • Figure 5: Legacy Services, RCS-e and RCS5
  • Figure 6: OTT Service Providers vs Mobile Operators
  • Figure 7: Dynamic Address Book (DAM)
  • Figure 8: Wireless Network Infrastructure RAN Vendor Ranking Matrix 2012
  • Figure 9: Core Network Vendor Ranking Matrix 2012
  • Figure 10: 4G Handset Technical Issues
  • Figure 11: LTE E-UTRAN Infrastructure Network Elements
  • Figure 12: LTE EPC Infrastructure Network Elements
  • Figure 13: Understanding LTE Network Elements and Channels
  • Figure 14: IMS Planes
  • Figure 15: IMS Model
  • Figure 16: Service Centralized and Continuity Application Server

List of Tables

  • Table 1: Global Value of All LTE VAS, $US Millions, 2013-2018
  • Table 2: LTE in 2013
  • Table 3: LTE Subscriptions, by Region, Subscriptions Millions, 2013-2018
  • Table 4: Formal Status of LTE Release 10, 11 and 12
  • Table 5: Mobile Subscriptions by 2G/3G and LTE, Subscriptions Millions, 2013-2018
  • Table 6: Mobile Data Consumption per Mobile Subscription, by 2G/3G and LTE, Subscriptions Millions, PB, 2013-2018
  • Table 7: Estimate Revenues Made by Mobile Operators, From Data Usage Plans, % of Which Comes From LTE, $US Millions, 2013-2018
  • Table 8: Mobile Advertising Revenues by Type and by Device, all Mobile, $US Millions, 2013-2018
  • Table 9: Mobile Advertising Revenues Derived from LTE VAS, by Type and by Device, $US Millions, 2013-2018
  • Table 10: Size of Mobile Apps Market (less Embedded Advertising), Revenues from LTE, $US Millions, 2013-2018
  • Table 11: Financial Milestones in Social Media
  • Table 12: Metrics, Tendencies and Nuances in Mobile Social Networking
  • Table 13: Estimated LTE VAS Revenues from Social Networking Sites (Memberships and Ad Revenues), $US Millions, 2013-2018
  • Table 14: Value of Mobile Coupon Redemptions, LTE, $US Millions, 2013-2018
  • Table 15: Value of Mobile Coupons, Loyalty-Based and Venue Based Services, All Mobile and LTE, $US Millions, 2013-2018
  • Table 16: Acquisitions of Location-Based Services Companies or Technical Collaborations
  • Table 17: Global Market Size of Location-Based Services (LBS) and Ad Revenues from LBS, $US Millions, 2013-2018
  • Table 18: LTE Global Market Size of Location-Based Services (LBS) and Ad Revenues from LBS, $US Millions, 2013-2018
  • Table 19: Revenues from Global Gaming Apps Market and From Ads from the Mobile Gaming Market, $US Millions, 2013-2018
  • Table 20: Revenues from Global LTE Gaming Apps Market, LTE Mobile Ads, and LTE Gaming Subscription Services, $US Millions, 2013-2018
  • Table 21: Approximate Value of LTE Data for Video, Web Browsing and Internet, and used to Play Mobile Games, $US Millions, 2013- 2018
  • Table 22: Revenues from Mobile Virtual Goods and from LTE Virtual Goods, US$ Millions, 2013-2018
  • Table 23: Revenues from Multiscreen, Streaming TV Services and Pay TV, VOD, Revenues from LTE, $US Millions, 2013-2018
  • Table 24: Revenues from Mobile Health Services, Revenues from LTE, $US Millions, 2013-2018
  • Table 25: Revenues from Music Subscriptions Services, Songs Downloads, Music Videos, Ringtones, and Ring-backs, Revenues from LTE, $US Millions, 2013-2018
  • Table 26: M2M Cellular Connections and Revenues, LTE Connections and Revenues, Subs Millions, $US Millions, 2013-2018
  • Table 27: Connected Automobile and Revenues from Automotive VAS, Connections that are LTE and Revenues, $US Millions, 2013-2018
  • Table 28: Points of Interest about the US Public Safety Including FirstNet
  • Table 29: Revenues from LTE Public Safety, $US Millions, 2013-2018
  • Table 30: Revenues Derived by Mobile Operators from LTE Texting (Discrete Service), $US Millions, 2013-2018
  • Table 31: Global Ad Revenues from Small Cells, US$ Millions, 2013-2018
  • Table 32: Revenues from Miscellaneous LTE VAS, $US Millions, 2013-2018
  • Table 33: LTE Value-added Services, Type of Service, $US Millions, 2013-2018
  • Table 34: Major OTT Communication Service Providers
  • Table 35: RCS/joynŽ Subscribers, LTE Subs, by Region, Subs Millions, 2013-2018
  • Table 36: RCS/joynŽ Subscriber Revenues, Revenues from LTE, by Region, $US Millions, 2013-2018
  • Table 37: RCS/joynŽ Mobile Ad Revenues, Revenues from LTE, by Region, $US Millions, 2013-2018
  • Table 38: Asia Pacific VoLTE Subscribers, VoLTE Revenue and VoLTE POP, Revenues US$Millions, Subscribers and POP in Thousands, 2013-2018
  • Table 39: Brazil Mobile Subscriptions (as of May 2013), Subscriptions in Millions, % of Overall Market
  • Table 40: CALA VoLTE Subscribers, VoLTE Revenue and VoLTE POP, Revenues US$Millions, Subscribers and POP in Thousands, 2013-2018
  • Table 41: Local Eastern European Mobile Operators Owned by Pan-European Operators, Subscribers in Millions, Ownership by Operator
  • Table 42: Eastern Europe VoLTE Subscribers, VoLTE Revenue and VoLTE POP, Revenues US$Millions, Subscribers and POP in Thousands, 2013-2018
  • Table 43: Middle East and Africa VoLTE Subscribers, VoLTE Revenue and VoLTE POP, Revenues US$Millions, Subscribers and POP in Thousands, 2013-2018
  • Table 44: Long Term Objectives of Sprint Network Vision
  • Table 45: North America VoLTE Subscribers, VoLTE Revenue and VoLTE POP, Revenues US$Millions, Subscribers and POP in Thousands, 2013-2018
  • Table 46: European Countries where Pan-European Carriers have National Markets
  • Table 47: Vodafone LTE and RCS/joynŽ Presence in Europe
  • Table 48: Western Europe VoLTE Subscribers, VoLTE Revenue and VoLTE POP, Revenues US$Millions, Subscribers and POP in Thousands, 2013-2018
  • Table 49: Global VoLTE Subscribers, VoLTE Revenue and VoLTE POP, Revenues US$Millions, Subscribers and POP in Thousands, 2013-2018