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Mobile Operating System (OS): Market 2013-2018

April 2013

Pages: 77

Single-user License: $ 1,995 USD
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Keywords: Mobile OS, Mobile Operating System, Mobile Applications, Mozilla, Firefox, RIM, Microsoft, Windows Mobile, Google, Android, Ubuntu, Samsung, Tizen, Mobile OS Future, Mobile OS Forecast, Mobile Applications Forecast


A mobile operating system ("mobile OS") is the operating system that operates a smartphone, tablet, PDA or other digital mobile devices. Modern mobile operating systems combine the features of a personal computer operating system with touch screen, cellular, Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech recognition, voice recorder, music player, near field communication, personal digital assistant (PDA) and other features.

Over the last three years we have seen the emergence of other mobile devices including Tablets, and in-vehicle infotainment/entertainment ("IVI") products. Android and iOS is being used in the Tablet marketplace. The IVI market is developing with efforts to develop open source platforms.

This research evaluates the current Mobile OS marketplace and anticipated outlook over the next five years including impact on the growth of the wireless/mobile device marketplace. The research provides insights into the potential evolution of the mobile OS marketplace. The analyzes driving factors behind the evolution of the Mobile OS products including the improved User Interface (UI) of the new generation of smartphones, the introduction of new high speed mobile networks and the emergence of usage based data pricing with handset subsidies.

The report examines the latest Mobile OS innovations that could impact the marketplace. It also evaluates the business models being offered by the main mobile OS standards. It provides examples of mobile network operator pricing and examines the strategy being employed by the MNOs to ensure that they maintain relevancy in terms of content services over the smart phone device in response to the rise of the smartphone brand.

The report also provides a global subscriber statistics and forecast for the mobile OS to the end of 2018, with a similar forecast and market share projection for all of the major mobile OS standard providers including RIM (BlackBerry), Microsoft Windows Mobile and Nokia Symbian) as well as Android and Apple over the 5 year period.

The report also includes forecast for the following:

Global Mobile Application Revenue by App Store 2013 – 2018

• Amazon App Store
• Apple App Store
• Bada App Store
• BlackBerry App World
• FireFox OS
• Google Play
• Kindle App Store
• Nokia App Store
• Nook App Store
• Tizen
• WebOS App Store
• Windows Store
• Others

Global Mobile Application Revenue by Business Model 2013 – 2018

• Virtual Goods
• Advertising Revenue
• Subscription Revenue
• Download Revenue

See Table of Contents for complete list of areas covered.


  • Mobile OS providers
  • Mobile network operators
  • Mobile application developers
  • Wireless device manufacturers
  • Mobile application store providers
  • Telecom managed services providers

Companies in Report

Mobile Operators
BouyguesTelecom, China Mobile Communications Corp., China Telecommunications Corp., China United Network Communications, KDDI Corp., NTT DoCoMo, Softbank Mobile Corp., Sprint, T-Mobile, Telecom Italia, Telefonica, Telus, Vodafone

Handset Manufacturers
Acer, Alcatel Mobile Phones, ASUSTeK Computer Inc., CCI, Dell, FIH, Garmin International, Inc., HaierTelecom Co. Ltd., HTC, Huawei, Kyocera, Lenovo Mobile Communication Technology, LG, Motorola, NEC, Samsung, Sharp, Sony Ericsson, Toshiba, ZTE

Semiconductor Companies
AKM Semiconductor, Inc., Audience, ARM, Atheros Communications, Broadcom, CSR Plc., Cypress Semiconductor Corp., Freescale Semiconductor, Gemalto, Intel, Marvell Semiconductor, Inc., MediaTek, Inc., MIPS Technologies, Inc., NVIDIA Corp., Qualcomm, Renesas Electronics Corp., ST-Ericsson, Synaptics, Inc., Texas Instruments, Via Telecom

Software Companies
ACCESS Co., Ltd., Ascender Corp., Cooliris, Inc., eBay, Google, Living Image Ltd., Myriad, MOTOYA Co., Ltd., Nuance Communications, Inc., NXP Software, OMRON Software Co., Ltd., PacketVideo (PV), SkyPop, SONiVOX, SVOX, VisualOn, Inc.

Commercialization Companies
AplixCorp, Borqs, L&T Infotech, Noser Engineering, Inc., Sasken Communication Technologies, Ltd., SQL Star International, Inc., TAT, Teleca

Table of Contents

  • Overview
  • Mobile OS Overview
  • Mobile OSs in the Marketplace
  • Market Leaders
  • Other Mobile OS Platforms
  • New Mobile OSs are Entering the Marketplace
  • Mobile OSs No Longer Available
  • Comparative Analysis
  • Application Store Analysis
  • Analysis of Develop Support Programs
  • Overall Analysis
  • SWOT Analysis
  • Handset Market
  • Tablet Market
  • Other Mobile Device Market
  • Mobile Application Stores
  • Comparative Analysis
  • Market Overview
  • Market Share
  • Market Forecast
  • Platforms
  • Applications
  • Market Analysis
  • Market Predictions
  • Business Opportunities