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Mobile Data and Applications: State of the Industry, Market Prospects and Forecast 2013-2018


December 2013




Single-user License: $ 1,995 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 2,995 USD


Mobile Data, Mobile Applications, Smartphone Applications, Mobile Application Stores, Future of Mobile Applications, Mobile Apps, Mobile Application Forecast, Native vs. HTML5 Apps


Mobile applications continue an explosive growth phase. There can be no doubt that several factors have led to this including data speed improvements from 3G to 4G, Apple's pioneering and Google's entry into the mobile OS arena, mobile application store expansion with open development, and the overall rapid penetration and usage of smartphones. We see the fourth generation (4G) of cellular via the LTE standard contributing a particularly profound effect on mobile application evolution.

Mobile apps are more than just a direct to consumer phenomenon as leading enterprise companies take mobile apps seriously. Just as over a decade ago every company needed an attractive, useful website, today leading companies are focused on compelling mobile apps. Savvy companies are leveraging mobile apps to their advantage with native custom mobile application development a top priority for IT organizations.

This report assesses the current state of the industry and evaluates mobile app development best practices and success factors, impact of mobile data improvements on apps, and provides a comparative analysis of native apps vs. HTML5 based applications. The report analyzes mobile application impact on future developments within key industry verticals such as healthcare, financial services, and others.

The report also provides a global forecast for mobile applications segmented by mobile OS and App Store and mobile OS and Business Model:

Global Mobile Application Revenue by App Store 2013-2018

  • Amazon App Store
  • Apple App Store
  • Bada App Store
  • BlackBerry App World
  • FireFox OS
  • Google Play
  • Kindle App Store
  • Nokia App Store
  • Nook App Store
  • Tizen
  • WebOS App Store
  • Windows Store
  • Others

    Global Mobile Application Revenue by Business Model 2013-2018

  • Virtual Goods
  • Advertising Revenue
  • Subscription Revenue
  • Download Revenue

See Table of Contents for complete list of areas covered.

Target Audience

  • Mobile network operators
  • Mobile handset manufacturers
  • OS and application store companies
  • Wireless/Mobile application developers
  • Wireless/Mobile infrastructure providers
  • Personal computing device manufacturers
  • Services infrastructure and outsourcing providers

Table of Contents

  • Executive summary
  • Introduction
  • Overview
  • Mobile Data: State of the Industry
  • Additional Mobile Data Related Milestones
  • Mobile Data Related Projections
  • Mobile Video a Significant Driver of Mobile Data
  • Mobile App Hopes and Realities
  • Target Audience Analysis
  • Rise of the Mega SDK Vendors in Mobile
  • Bring Your Own Device (BYOD)
  • Event Logging, Analytics and Reporting
  • Mobile App Success Factors
  • App Marketing Services
  • Accessibility
  • The Personal Touch
  • High Degree of Publicity
  • Strength in Numbers
  • Long-Lasting Relationship
  • The Spirit of Participation
  • Highly Targeted Marketing
  • Real-Time Performance
  • Enterprise Mobile Services
  • Implementation and Operation Considerations
  • Launching and Operating Mobile Apps
  • Mobile Application Testing
  • Google Android Emulator
  • Official Android SDK Emulator
  • MobiOne
  • Test iPhone
  • iPhone
  • BlackBerry Simulator
  • ZAP-fix for Mobile Application Testing
  • See Test from Experitest
  • Advantages of a Mobile Website vs Native Apps
  • Immediacy - Mobile Websites Are Instantly Available
  • Compatibility - Mobile Websites are Compatible across Devices
  • Upgradability - Mobile Websites Can Be Updated Instantly
  • Fundability - Mobile Websites Can be Found Easily
  • Share Ability - Mobile Websites Can be Shared Easily by Publishers and Between Users
  • Reach - Mobile Websites Have Broader Reach
  • Lifecycle - Mobile Websites Can't Be Deleted
  • Mobile Website Can is an App!
  • Time and Cost - Mobile Websites are Easier and Less Expensive
  • Support and Sustainability
  • Mobile Apps in Operation
  • Applications
  • App Review: iBank Mobile
  • Accounts
  • Transactions
  • Synchronisation
  • Mobile Data Networks
  • Data Service Plans
  • Pay-per-Use
  • Metered Use
  • Unlimited Use
  • Prepaid
  • Native Apps vs HTML5
  • The Future of Mobile App Development: Native vs HTML5
  • Benefits of HTML5
  • Why Developers Love HTML5
  • Who Created HTML5 and Why?
  • What are HTML5 Apps?
  • Mobile Web Browser Market Share
  • The Future of HTML5
  • The Problem with Marketing HTML5 Apps
  • The Native App Store Economy
  • The Future of Mobile App Development
  • Mobile Application Metrics
  • Mobile App Usage
  • Smartphone App Usage vs Mobile Web and SMS
  • Mobile Apps vs Mobile Web Preferences
  • Mobile Application Volume
  • Mobile Apps are Downloads Per Year
  • Android-First Strategy
  • App Revenue Generation
  • Mobile App Winners
  • Mobile App Losers
  • Making Money with Apps
  • App Store Expansion
  • Largest App Stores
  • Best App Stores
  • Most Popular Apps
  • Most Used Apps
  • Failed App Deployments
  • Mobile App Substitution for Mobile Website
  • Businesses use of Enterprise (Private) App Stores
  • Mobile Application Forecatss 2013-2018
  • Global Mobile App Revenue by App Stores 2013-2018
  • Global Mobile App Revenue by Business Model 2013-2018
  • Conclusions and Recommendations
  • Appendices
  • LTE Technology and Architecture
  • LTE Technology
  • LTE Advanced
  • LTE Infrastructure Elements and Architecture
  • LTE Remote Radio Heads
  • LTE Base Station
  • LTE Femtocells
  • LTE Antenna Schemes
  • LTE RAN Infrastructure and Frequency Reuse
  • LTE EPC Infrastructure Elements
  • Serving and Packet Gateway
  • Mobility Management Entity
  • Policy and Charging Rules Function
  • IP Multimedia Subsystem
  • EPC and Core Network Equipment Reuse in LTE
  • LTE Architecture Details
  • Service Architecture
  • Layer 2 of LTE
  • Downlink Logical
  • Uplink Logical
  • Mobility Across eNBs
  • IP Multimedia Subsystem (IMS)
  • IMS Planes
  • IMS Network Elements
  • Service Centralised and Continuity Application Server (SCC)

List of Figures

  • Figure 1: Mobile Sophistication
  • Figure 2: Description about the Mobile Data Applications and Users
  • Figure 3: Area Wise Seed Network of Mobile Internet Connection
  • Figure 4: Medical Requirements
  • Figure 5: Top Countries Using Mobile Travel Applications
  • Figure 6: Outlook for Mobile Applications
  • Figure 7: Smartphone Data Legend
  • Figure 8: Global Mobile App Revenue by App Store
  • Figure 9: Global Mobile App Revenue by Business Model
  • Figure 10: LTE U-TRAN Infrastructure Network Elements
  • Figure 11: LTE EPC Infrastructure Network Elements
  • Figure 12: Understanding LTE Network Elements and Channels
  • Figure 13: IMS Planes
  • Figure 14: IMS Model
  • Figure 15: Service Centralised and Continuity Application Server

List of Tables

  • Table 1: Users of Mobile Apps Globally by Region 2012-2017
  • Table 2: Activities Performed by Smartphone Users
  • Table 3: Number of Apps Responsible for Significant Revenue at Apple App Store and Google Play
  • Table 4: Revenue Distributioin by Platform
  • Table 5: Downloads of Mobile Apps from all Stores Globally, 2010-2016
  • Table 6: Number of Apps Downloaded and Used Only Once
  • Table 7: Global Mobile App Revenue by App Store 2013-2018
  • Table 8: Global Mobile App Revenue by Business Model 2013-2018