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Mobile Applications and Widgets: Portable Applications on Mobile Platforms, Sixth Edition

Published

July 2013

Pages

198

Pricing

Single-user License: $ 1,995 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 2,995 USD

Keywords

Mobile Widgets, Mobile Apps, Mobile Software, Mobile Operating Systems, Smart Phones, Mobile Application Stores

Overview

Mobile Applications and Widgets: Portable Applications on Mobile Platforms, Sixth Edition provides a complete understanding of the mobile software marketplace. The reader will learn about mobile applications from the inception and evolution of applications on mobile platforms, to current market trends.

The state of the current market is evaluated with reference to current market and data, financial and sales trends, user surveys, and assessing the impressions of news media outlets. Each of the top hardware and software platforms are reviewed and evaluated to provide a thorough understanding of the competitive landscape of the smart phone and tablet market.

In addition to updating the research with respect to latest data and market developments, the Sixth Edition of our report adds invaluable insights into HTML5, Compact Coding, Input Controls and Sensors, Connection Type Issues, Smartphone Market Performance, Augmented Reality, and more.

This report is an essential read for any organization directly or indirectly involved in the mobile marketplace.

See Table of Contents for complete list of areas covered.

Report Benefits

  • Forecasts of many types
  • Identify opportunities for mobile apps and widgets
  • Understand the mobile widget ecosystem
  • Understand the role and importance of HTML5
  • Identify key emerging applications areas including Augmented Reality

Audience

  • Application developers
  • Wireless portal providers
  • Mobile network operators
  • Wireless device manufacturers
  • Mobile virtual network operators
  • Mobile application store providers
  • Content development and management companies
  • Advertising companies (online and mobile marketing)
  • Any organization interested in monetizing their investment in the mobile space

Table of Contents

  • Executive Summary
  • Definition of a Mobile App
  • What Separates an App from a Bundled Device Feature?
  • Examples of Current Mobile Apps
  • History of Mobile Platform Programming
  • The First Widget
  • Hardware Widgets?
  • Hardware and Software Evolution
  • Hardware Evolution
  • The Smartphone Revolution
  • Development Platform Evolution
  • Palm
  • WAP, WML and HTML
  • Current Platforms
  • HTML5 Disadvantages
  • HTML5’s Fragmentation
  • HTML and Mini Browsers
  • Adobe, Flash and SilverLight
  • JavaScript
  • AJAX
  • Development Future
  • Platform Architectures
  • Platform Specific Development
  • Symbian
  • Windows Mobile, Windows Phone 7
  • Blackberry OS
  • iPhone OSX
  • Linux
  • Danger Hiptop, SideKick
  • Android
  • Portable App Development
  • J2ME Platform
  • Web Based Apps
  • WAP/WML/XML
  • Web 2.0 and Social Software
  • HTML
  • Browser Constraints by Platform
  • Key Development Concepts
  • Size Constraints
  • Compact Code
  • Compact File Space
  • Display Constraints
  • Display Sizes and Standards
  • Multiple Displays
  • Input and controls
  • Input Device Types
  • Keypad
  • Keyboard
  • Touch Screen
  • Scroll Wheel
  • Thumb Sticks, Roller Balls and Direction Pads
  • Environmental Controls
  • Motion and Orientation Sensors
  • Light Sensors
  • Proximity Sensor
  • Gyroscope
  • Accelerometer
  • Peripheral Access
  • GPS Onboard and Off
  • Bluetooth
  • Near Field Communication and S Beam
  • Network Access
  • Connection Persistence
  • Dial on Demand
  • Always On
  • Connection Types and Limitations
  • Cellular Data
  • WiFi
  • LTE and High Speed Data Networks
  • Bluetooth
  • Processing
  • Platforms and Speeds
  • Web App Development
  • Limitations of Web Based Applications
  • Licensing
  • License Model Table by Platform
  • Future Applications
  • 3D Applications
  • The VR-Mall Concept
  • VR-Mall
  • VR-World Module
  • Augmented Reality
  • Introduction
  • Augmented Reality Challenges
  • AR Applications
  • AR in Tourism
  • AR and Face Recognition
  • Location-Based Service in AR
  • Conclusion
  • Markets
  • Mobile Advertising
  • The Advertising Double Edged Sword
  • Mobile Web Advertising
  • Market Summary
  • Case Study: RIM
  • Case Study: Apple
  • Case Study: Android
  • Case Study: Car Locator Application
  • Case Study: Amazon App Store
  • Case Study: Windows App Store
  • Market Sizing
  • Predicted Mobile Sales
  • Predicted Smart Phone Sales
  • Recent Market Developments as Growth Indicators
  • Market Sizing and Forecast
  • Smart Phone Market Performance
  • Application Store Market Performance
  • Appia App Store
  • Apple App Store Mobile Content
  • Android Marketplace Analysis
  • Individual Application Performance
  • Recommendations for the Mobile App Marketplace
  • How Tablets Can Affect the Application Store
  • Next Generation Devices (What's Beyond Tablet and Cell Phones..?)
  • Potential Applications
  • Mobile Games
  • Key Benefits of Cross-Platform Model
  • Monetizing Micro Transaction in F2P Model: Creating a Need Approach is Key
  • Game Balancing Method in Micro Transaction Model
  • Potential Risk and Solution in F2P Virtual Economy
  • Factors that Affect Pricing Decision: ARPU vs. Average Game Price vs. Average Gamers Download and Pay
  • Product Life Cycle of Mobile Game: Adoption of Moore’s Lifecycle Model
  • Mobile Game Analytics Approach
  • Viral vs Retention Game: Conceptual Fremwork for Retention First
  • Game Lifecycle KPI Framework
  • Checklist of Retention/Engagement Metrics
  • Checklist of Acquisition Metrics
  • Checklist of Virality Metrics
  • Checklist of Monetization Metrics
  • Custom Metrics to Derive Actionable Insight
  • Smartphones vs Portable Game Players
  • Genre Deployment Ratio (% Among Total Asian Countries) 2013
  • APAC Country-Wise Genre Deployment
  • ME Country-Wise Genre Deployment
  • CEA Country-Wise Genre Deployment
  • SA Country-Wise Genre Deployment
  • Mbile Game Developer Revenue and Preference in Asia
  • Asia vs Global Mobile Game Developer Revenue 2012-2017
  • Mobile Game Developer Revenue in Asia 2012-2017
  • Mobile Game Developers Demography by Age
  • Day-Time Consumption on Writing Mobile Game Apps
  • Game Developers Demography by Singe vs Multiple OS Platform Preference
  • Developers’ Preference over Distribution Platform
  • Developers' Belief over Brand Game for Success of a Game
  • Top 23 Asian Mobile Gaming Developer/Publisher Revenue vs % Contribution of Mobile Gaming 2011
  • Smart Phone User Survey
  • Market Breakdown by Mobile Operating System
  • RIM Blackberry
  • Apple OSX Mobile
  • Google Android
  • Windows Mobile
  • Palm WebOS
  • Emerging Platforms
  • Mobile Application Examples
  • Salesforce
  • Dexterra
  • America’s Emergency Network
  • Carrier and Vendor Adaptations
  • Topology and Network Changes
  • Policy Changes
  • Open Network Movements
  • Billing Plan Changes
  • Infrastructure Hardware Changes
  • Location Based Services
  • WiFi Localized Service Hosting
  • Network Monitoring Changes and Effects
  • Handset Manufacturer Changes
  • Integrating New Handset Features
  • Evolving the Handset
  • Software Changes
  • Mobile Browser Evolution
  • Multiple Platform Mobile Operating Systems
  • The Future of Apps
  • Innovative Solutions on the Horizon
  • Context and Location Sensitive Applications
  • Pay Point Solutions
  • Swarm Data Mining
  • Preductions for the Next Generation
  • Obsolescence of the Wallet
  • Convergence of Portable Devices
  • Geo Tagging Multimedia
  • Geocasting, Personal Broadcasting
  • Breaking the Phone Mould
  • Unlocking and Starting Your Car
  • Authentication on a Computer and Elsewhere
  • Remote Control
  • Summary
  • Image Credits
  • References

List of Figures

  • Figure 1: The First Mobile Widgets
  • Figure 2: Early Mobile Widgets and Its Hardward
  • Figure 3: The Rise of the Smartphone Era
  • Figure 4: Palm Phones
  • Figure 5: Comparison Between Internet and WAP Technologies
  • Figure 6: Classic Web Applications VS Ajax Web Application Model
  • Figure 7: Symbian evolution
  • Figure 8: Windows Phone 8 from Nokia
  • Figure 9: BlackBerry Z10
  • Figure 10: iPhone 5
  • Figure 11: iOS 7
  • Figure 12: OpenMoko OS
  • Figure 13: Hiptop
  • Figure 14: Android 4.2 Jelly Bean
  • Figure 15: Survey Over Which OS is More Used by Developers
  • Figure 16: Mobile Phones Screen Resolution
  • Figure 17: Full Mobile Keyboard
  • Figure 18: New Blackberry Z10 Keyboard
  • Figure 19: iPhone Multi-Touch Screen
  • Figure 20: Core Mobile Network
  • Figure 21: A6 Processor
  • Figure 22: Web-Based Applications
  • Figure 23: VR Mall Concept
  • Figure 24: GolfScape
  • Figure 25: CarLocator App
  • Figure 26: Amazon App Store
  • Figure 27: Current Mobile Data Plans
  • Figure 28: Future Data Plans
  • Figure 29: Medialets App Store Pricing
  • Figure 30: Application Percentages for App Store vs Android Market
  • Figure 31: 2013 Trendy Mobile Gaming Business Models
  • Figure 32: Key Business Benefits with Cross-Platform Model
  • Figure 33: Concept Flow of Creating a Need Bragging Approach to Monetize Micro-Transaction in F2P Model
  • Figure 34: Adoption of Moore's Lifecycle Model in Mobile Gaming
  • Figure 35: Sequential Steps of Mobile Game Analytic Approach
  • Figure 36: Why Retention First in Mobile Gaming?
  • Figure 37: Mobile Game Lifecycle KPI Framework
  • Figure 38: Checklist of Retention/Engagement Metrics
  • Figure 39: User Acquisition Metrics Checklist
  • Figure 40: Checklist for Virality Metrics
  • Figure 41: Monetization Metrics Checklist
  • Figure 42: Deriving Actionable Insight with Custom Metrics
  • Figure 43: Mobile Game Genre Deployment Ratio in Asian Countries
  • Figure 44: APAC Country Mobile Game Genre Deployment Chart 2012
  • Figure 45: Asia vs Global Mobile Game Developer Revenue Share % 2012-2017
  • Figure 46: Mobile Game Developer Revenue in Asia 2012-2017
  • Figure 47: Mobile Game Developers Average Age Demography in Asia 2013
  • Figure 48: ± 50% Daytime Spend Ratio of Developer on Writing Mobile Game Apps
  • Figure 49: % of Game Developer Prefer Game Development OS Platform Single vs Multiple 2013
  • Figure 50: % of Game Developer Prefer Single vs Multiple Distribution Platform 2013
  • Figure 51: Mobile Game Developers' Faith In Brand For a Game
  • Figure 52: Blackberry OS 10.1
  • Figure 53: Apple App store
  • Figure 54: Ouidoo OS
  • Figure 55: Dexterra Apps
  • Figure 56: GPS Apps

List of Tables

  • Table 1: Example of the Most Successful Apps
  • Table 2: Handset Shipments
  • Table 3: Handset Manufacturers’ Market Share
  • Table 4: Key Global Telecom Indicators for the World Telecommunication Service Sector in 2012
  • Table 5: Software Needed for Each Platform
  • Table 6: Mobile/Tablet Browser Share
  • Table 7: Browser Constraints by Platform
  • Table 8: License Model Table by Platform
  • Table 9: Smartphone Market Segment Rule of SWOT
  • Table 10: Handango Sales Metrics
  • Table 11: 11s Key Considerable Mobile Gaming Strategies
  • Table 12: 26 Mobile Gaming Business Model Descriptions
  • Table 13: Revenue Sources vs Cost Items as per Eco System Player Affecting Business Model
  • Table 14: Game Balancing Methods in Virtual Economy
  • Table 15: Potential Risk and Solution in F2P Virtual Economy
  • Table 16: ME Country Mobile Game Genre Deployment Chart 2013
  • Table 17: CEA Country Mobile Game Genre Deployment Chart 2012
  • Table 18: CEA Country Mobile Game Genre Deployment Chart 2013
  • Table 19: 23 Asian Mobile Gaming Developer/Publisher Revenue vs % Contribution
  • Table 20: Windows Mobile Comparison

List of Charts

  • Chart 1: Application Category Distribution over Time 2005-2008
  • Chart 2: Application Category Distribution over Time 2009-2013
  • Chart 3: Handango Application Price Changes over Time by Category
  • Chart 4: Apple App Store vs iTunes Music Sales
  • Chart 5: Taptaptap Where to? Sales Performance
  • Chart 6: Mobile Safari vs Opera Mini
  • Chart 7: US Portable Game Software by Revenue
  • Chart 8: US Smartphone Platform Share