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LTE Strategy, Application Roadmap and Future of 4G


February 2014




Single-user License: $ 1,995 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 2,995 USD


LTE Strategy, LTE Applications, LTE Roadmap, Future of LTE, Future of 4G, LTE Solutions, LTE Consumer, LTE Enterprise


The Long Term Evolution (LTE) standard for 4G provides significant capacity gains as well as true end-to-end Internet Protocol (IP) connectivity including voice over IP (VoIP) via voice over LTE (VoLTE). LTE is ushering in a new world of opportunities and challenges for every industry constituent including everything from new business models and industry participants to operational support systems for improved quality of service and user experience.

This research evaluates LTE development, capabilities, and potential applications with a view towards both what is technically possible as well as what is optimal based on current and anticipated market conditions. The report analyzes technologies and market conditions to provide specific strategies, solutions, and applications for the commercial mobile radio ecosystem including cellular service providers and their supply chain.

See Table of Contents for complete list of areas covered.

Target Audience

  • Mobile content providers
  • Mobile network operators
  • Wireless device manufacturers
  • Wireless infrastructure providers
  • Application developers and aggregators
  • Government and sovereign R&D institutions

Report Benefits

  • LTE outlook and forecasts
  • Identify optimal LTE strategies
  • Understand LTE opportunities and constraints
  • Identify applications and solutions optimized by LTE
  • Identify emerging business models facilitated by LTE
  • Understand emerging areas such as wearable wireless
  • Recognize the supply/demand factors effecting LTE usage
  • Identify emerging applications for both consumers and enterprise
  • Understand the need for LTE VAS applications in the face of competition
  • Understand the evolving marketplace and the impact on the LTE ecosystem

Table of Contents

  • Executive Summary
  • Long Term Evolution (LTE)
  • LTE Status Update
  • LTE Subscriptions
  • LTE Release II and The Roadmap Beyond
  • LTE Direct
  • LTE Direct Applications
  • LTE Application Strategy
  • Prepare for Much More Data Usage
  • Biggest Factor in Mobile Data: Mobile Video
  • Mobile Video Forecast
  • Prepare for Increasingly More Services in The Cloud
  • The Role of Incumbent Network Operators in Mobile Cloud
  • Mobile Data in The Cloud Forecast
  • Prepare for Increasingly Marginalised Core Services
  • Marginalisation Drives the Need for Value-Added Services
  • Valued Services Include Commerce, Content and Apps
  • Prepare for Deployment of Value-Added Services
  • What is a Value-Added Service (VAS)?
  • Relationship of VAS to Other Services
  • Why are VAS Important?
  • The VAS Supply Chain
  • Carrier Planning for VAS Applications
  • LTE Application Roadmap
  • Video
  • More of the Same: Only Faster
  • Video Call
  • LTE Video Broadcast
  • Mobile TV in LTE
  • Voice Over LTE (VoLTE)
  • GSMA VoLTE Initiatives
  • Alternatives to VoLTE
  • Rich Communications Services (RCS)
  • GSMA RCS Initiatives
  • Rich Calls
  • Rich Messaging
  • RCS and Video
  • Dynamic Address Book (DAB)
  • LTE Direct
  • Direct Services
  • The Future of 4G
  • Devices and Subscribers
  • Subscriber Behaviours Evolve
  • Consumer Electronics and LTE
  • The Global Market for Smartphones and Tablets
  • Next Generation Devices and LTE
  • Future Network Topology
  • Continued Small Cell Expansion
  • Heterogeneous Networks (HetNets)
  • LTE Topology Roadmap
  • Future Applications
  • LTE and Social Networks/Media
  • LTE and Mobile Marketing/Advertising
  • LTE Enabled Mobile Commerce
  • Cloud Storage/Access
  • Peer-to-Peer (P2P) Communications
  • Augmented Reality (AR)
  • Wearable Wireless Drives New Applications
  • The Enterprise/Corporate Dashboard
  • Machine-to-Machine (M2M) and the Internet of Things (IOT)
  • Convergence of M2M, IOT, Social and Big Data = Huge Opportunity
  • New LTE Business Models
  • Mobile Network API Models
  • Working with the Carriers
  • Dealing with Carrier Concerns in New Business Models
  • The Emergence of a Structured Third-Party Ecosystem
  • Conclusions and Recommendations

List of Figures

  • Figure 1: LTE Direct Public Expression
  • Figure 2: Qualcomm Differentiated Apps/Services for Proximate Discover
  • Figure 3: Video Usage by Screen Type
  • Figure 4: Mobile Video Forecast to 2017
  • Figure 5: Mobile Data in the Cloud Forecast to 2017
  • Figure 6: Mobile Commerce Continuum
  • Figure 7: Pull and Push Content Models
  • Figure 8: Value-Added Services vs Core Services
  • Figure 9: Worldwide Mobile Data Usage
  • Figure 10: Mobile TV Ecosystem
  • Figure 11: VoLTE Call Continuity
  • Figure 12: RCS, APIs and Applications
  • Figure 13: Enhanced Address Book Benefits
  • Figure 14: RCS Application Integration
  • Figure 15: LTE Market Drivers by Operational Improvement
  • Figure 16: Global Smartphone and Tablet Ownership by Country
  • Figure 17: Global Smartphone Market by Region
  • Figure 18: Global Tablet Market by Region
  • Figure 19: HetNets Topology
  • Figure 20: Carrier WiFi and Small Cells
  • Figure 21: Mobile Marketing Investment Growth by Type Forecast to 2015
  • Figure 22: Mobile Marketing Expenditures by Type Forecast to 2015
  • Figure 23: Augmented Reality
  • Figure 24: Enterprise Corporate Dashboard
  • Figure 25: Enterprise Corporate Dashboard: Employee Locator Application
  • Figure 26: Global M2M Growth by 2G/3G/4G Forecast to 2017
  • Figure 27: Global M2M Data Growth Forecast to 2017
  • Figure 28: Evolution of Carrier Business Models and Third Parties

List of Tables

  • Table 1: LTE Status
  • Table 2: LTE Subscriptions, by Region, Subscriptions Millions, 2013-2018
  • Table 3: Formal Status of LTE Release 10, 11 and 12