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LTE Business Strategy 2013


June 2013




Single-user License: $ 1,995 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 3,495 USD


LTE, 4G, Long Term Evolution, LTE Business Strategy, LTE Business Operations, LTE Business Planning, LTE Application Planning, LTE Operations Planning, LTE Application Planning, LTE Application Strategy


Fourth Generation (4G) cellular deployments via LTE are underway and hold the promise of increased bandwidth for data and greater capacity overall once VoLTE is deployed. More capacity easily translates into more bandwidth to offer, more subscriptions to sell, more data consumed, and more data revenue for the carriers.

On the demand side, bear services, particularly data, continues to grow at a healthy pace, but there are limits to growth in bearer service for consumer and even enterprise usage. In addition, there is an increasing awareness of Internet Protocol (IP) being cheap source of transport, and hence more people becoming aware of VoIP, and therefore Over the Top (OTT) VoIP alternatives.

However, there are many business challenges and opportunities to consider including the coming onslaught of mobile video, many cloud-based applications, marginalization of core services, and the extreme need for Value-added Services (VAS) on the part of the mobile network operator.

This report is must-reading for anyone engaged in business planning aspects of LTE deployment and operations. This report provides a global and regional LTE status assessment as well as LTE strategies including application analysis, application roadmap, vision for the future of LTE, and more. The Summary and Recommendations section provides guidance for network operators, content providers, application developers, infrastructure providers, and wireless device providers.

Customers interested in this report will also be interested in the even more comprehensive report LTE Strategy 2013 - 2018, which in addition to business strategy, focuses on technical and operational challenges, opportunities, and strategies.

See Table of Contents for complete list of areas covered.

Report Benefits

  • LTE global and regional status update and analysis of key issues including capacity and spectrum
  • Identify the business value and roadmap for implementation and operation of LTE based applications
  • Understand the future of LTE including applications, integration with the cloud, social networks, and more
  • Identify emerging LTE business models including third-party ecosystems, API integration, and expanded applications
  • Recommendations and analysis for carriers, content providers, application developers and infrastructure companies
  • Understand the issues and opportunities regarding key evolutionary trends including:
    • Anytime, anywhere, any device access to communications, content, commerce, and applications
    • Increased emphasis on non-human communications
    • The convergence and integration of many things
    • Open networks, open interfaces, and many applications

Key Findings

  • Mobile network operators have an imperative to develop Value-added Services (VAS) for LTE
  • Carriers must develop key applications such as Corporate Dashboard to retain enterprise customers
  • Carriers must prepare for a variety of challenges including much more data usage, increasingly more services in the cloud, severely marginalized core services, and development of VAS across communications, content, and commerce


  • Exporters, Importers and Traders
  • Mobile content providers
  • Mobile network operators
  • Wireless device manufacturers
  • Wireless infrastructure providers
  • Application developers and aggregators
  • Government and sovereign R&D institutions

Table of Contents

  • Executive Summary
  • Introduction
  • Evolution of the Wireless Marketplace
  • Key Evolutionary Trends
  • Key Supporting Technologies
  • Broadband Wireless Evolution
  • First Generation (1G)
  • Second Generation (2G)
  • Third Generation (3G)
  • Fourth Generation (4G)
  • Fifth Generation (5G)
  • LTE Global Status
  • Global Market Share by Technology
  • Global LTE Subscribers and Penetration by Country
  • Global Deployment: LTE by Region, Country and Carrier
  • Global Overall (2G, 3G and 4G) Mobile Penetration
  • Global LTE Industry Vertical
  • Oil and Gas
  • Construction
  • Agriculture
  • Mining
  • Utilities
  • Transportation
  • Military/Defence
  • Public Safety
  • Education and Distance Learning
  • LTE Regional Status
  • Overall Regional Status
  • Mobile Usage During the Last Twenty Years by Representative Country
  • Global LTE Subscribers by Region
  • Top Data Usage by Country for 3G and LTE
  • Coms, Commerce and App Usage Patterns in Representative Countries
  • Americas
  • LTE in USA
  • LTE in Latin America
  • Europe
  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
  • Middle East and Africa
  • Middle East
  • Africa
  • Asia Pacific
  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Carrier Challenges
  • Spectrum Availability
  • Capex Budgets
  • Is More Capacity Better?
  • Advantages
  • Disadvantages
  • The Fight Against OTT Players
  • OTT Voice
  • OTT Messaging
  • Carriers to Fight Back
  • The Drivers for New Applications
  • LTE Application Strategy
  • Prepare for Much More Data Usage
  • Biggest Factor in Mobile Data: Mobile Video
  • Mobile Video Forecast
  • Prepare for Increasingly More Services in the Cloud
  • The Role of Incumbent Network Operators in Mobile Cloud
  • Mobile Data in the Cloud Forecast
  • Prepare for Increasingly Marginalized Core Services
  • Marginalization Drives the Need for Value-Added Services
  • Valued Services Include Commerce, Content and Apps
  • Prepare for Deployment of Value-Added Services
  • What is a Value-Added Service (VAS)?
  • Relationship of VAS to Other Services
  • Why are VAS Important?
  • The VAS Supply Chain
  • Carrier Planning for VAS Applications
  • LTE Application Roadmap
  • Video
  • More of the Same: Only Faster
  • Video Call
  • LTED Video Broadcast
  • Mobile TV in LTE
  • Voice Over LTE (VoLTE)
  • GSMA VoLTE Initiatives
  • Alternatives to VoLTE
  • Rich Communications Services (RCS)
  • GSMA RCS Initiatives
  • Rich Calls
  • Rich Messaging
  • RCS and Video
  • Dynamic Address Book (DAB)
  • LTE Direct
  • Direct Services
  • The Future of LTE
  • Devices and Subscribers
  • Subscriber Behaviours Evolve
  • Consumer Electronics and LTE
  • The Global Market for Smartphones and Tablets
  • Next Generation Devices and LTE
  • Future Network Topology
  • Continued Small Cell Expansion
  • Heterogeneous Networks (HetNets)
  • LTE Topology Roadmap
  • Future Applications
  • LTE and Social Networks/Media
  • LTE and Mobile Marketing/Advertising
  • LTE Enabled Mobile Commerce
  • Cloud Storage/Access
  • Peer-to-Peer (P2P) Communications
  • Augmented Reality (AR)
  • Wearable Wireless Drives New Applications
  • The Enterprise/Corporate Dashboard
  • Machine-To-Machine (M2M) and the Internet of Things (IOT)
  • Convergence of M2M, IOT, Social and Big Data = Huge Opportunity
  • New LTE Business Models
  • Mobile Network API Models
  • Working with the Carriers
  • Dealing with Carrier Concerns in New Business Models
  • The Emergency of a Structured Third-Party Ecosystem
  • Summary and Recommendations
  • Carriers
  • Content Providers
  • Application Developers
  • Consumer Market
  • Enterprise Market
  • Independents
  • Infrastructure Providers
  • Ericsson
  • Huawei
  • Nokia Siemens Networks
  • Alcatel-Lucent
  • ZTE
  • Wireless Device Providers
  • Overview
  • LTE Handset Issues

List of Figures

  • Figure 1: Evolution of Wireless
  • Figure 2: Landline/Fixed Losses Forecast
  • Figure 3: Migration from Landline to VoIP Forecast
  • Figure 4: Evolution of Broadband Wireless
  • Figure 5: 3G vs 4G
  • Figure 6: 4G Evolution
  • Figure 7: LTE vs LTE Advanced
  • Figure 8: Market Share by Wireless Technology
  • Figure 9: Global LTE Subscription/Penetration by Country
  • Figure 10: Global LTE Subscriptions
  • Figure 11: Overall Mobile Penetration by Region
  • Figure 12: Public Safety LTE Network
  • Figure 51: Mobile Usage in Last Two Decades
  • Figure 52: Global LTE Subscribers by Region
  • Figure 53: Data Traffic in Largest LTE Countries/Operators
  • Figure 54: Usage Patterns in Representative Countries
  • Figure 55: Mobile Data Traffic by Region
  • Figure 56: Wireless Spectrum Demand Projections
  • Figure 57: LTE in United States
  • Figure 58: LTE in Latin America
  • Figure 59: Top MNOs in Latin America
  • Figure 60: LTE Launches in Europe by Operator
  • Figure 61: Middle East LTE Carrier Services Revenue
  • Figure 62: Africa LTE Market
  • Figure 63: Average Texting by User Segment
  • Figure 64: Video Usage by Screen Type
  • Figure 65: Mobile Video Forecast to 2017
  • Figure 66: Mobile Data in the Cloud Forecast to 2017
  • Figure 67: Mobile Commerce Continuum
  • Figure 68: Pull and Push Content Models
  • Figure 69: Value-added Services vs Core Services
  • Figure 70: Worldwide Mobile Data Usage
  • Figure 71: Mobile TV Ecosystem
  • Figure 72: VoLTE Call Continuity
  • Figure 73: RCS, APIs, and Applications
  • Figure 74: Enhanced Address Book Benefits
  • Figure 75: RCS Application Integration
  • Figure 76: LTE Market Drivers by Operational Improvement
  • Figure 77: Global Smartphone and Tablet Ownership by Country
  • Figure 78: Global Smartphone Market by Region
  • Figure 79: Global Tablet Market by Region
  • Figure 80: HetNets Topology
  • Figure 81: Carrier WiFi and Small Cells
  • Figure 82: Mobile Marketing Investment Growth by Type Forecast to 2015
  • Figure 83: Mobile Marketing Expenditures by Type Forecast to 2015
  • Figure 84: Augmented Reality
  • Figure 85: Enterprise Corporate Dashboard
  • Figure 86: Enterprise Corporate Dashboard: Employee Locator Application
  • Figure 87: Global M2M Growth by 2G/3G/4G Forecast to 2017
  • Figure 88: Global M2M Data Growth Forecast to 2017
  • Figure 89: Evolution of Carrier Business Models and Third Parties
  • Figure 90: Wireless Network Infrastructure RAN Vendor Ranking Matrix 2012
  • Figure 91: Core Network Vendor Ranking Matrix 2012
  • Figure 92: 4G Handset Technical Issues