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LTE Broadcast: Global Market Game Changer for Mobile Video and TV in the post-4G World

Published

July 2013

Pages

57

Pricing

Single-user License: $ 1,995 USD
Company-wide License: $ 4,995 USD
Team License: $ 3,995 USD

Keywords

LTE, LTE Broadcast, LTE Video, Mobile TV, Mobile Entertainment

Overview

With the introduction of LTE-enabled high bandwidth, video has become easier to download and stream. While mobile communications, particularly smartphones, tablets, and other wireless devices have gained significant penetration in recent years, data consumption remains relatively low. However, it is important to note that with only about ten percent of mobile subscribers using video, it represents a demand on network capacity of 50%.

Video in a 3G is clearly a drain on capacity going forward and drives the need for 4G. With the LTE being deployed, Over-the-Top (OTT) providers are expected to see more usage of their video services and they already started to get ready for it. However, smart mobile network operators will also become much more proactive in terms of their own video offerings as concerns over capacity diminish.

We are now witnessing a reduction in the data service plans from carriers and the competition in the telecommunication market is working for the consumer's favor. The new fourth generation (4G) wireless technologies such as Long Term Evolution (LTE) offer sufficient performance to support IP based streaming video and multimedia services to a large number of consumers simultaneously, with a quality that most will find attractive.

Mind Commerce expects that the consumer behavior in the LTE era will evolve as streaming video and downloads becomes much more. LTE offers high speed data rates and better Quality of Service (QoS). This research evaluates video in LTE-enabled applications, carrier optimization, and business opportunities including new revenue streams. This report also analyzes the technical and business impacts and opportunities of LTE Broadcast introduction. This includes vendor solutions, case studies, market analysis, and forecasts.

See Table of Contents for complete list of areas covered.

Report Benefits

  • Video and data forecasts
  • Vendor and solution analysis
  • Understand the drivers for mobile video and TV
  • Identify market direction and future of mobile video

Audience

  • Video content providers
  • Mobile network operators
  • Video application developers
  • Wireless infrastructure providers
  • User Generated Content (UGC) providers

Table of Contents

  • Executive Summary
  • Introduction
  • Market Drivers for Mobile Video and Video-On-Demand (VOD)
  • LTE Broadcast Standards, Functionality and Benefits
  • Multicast Video Using LTE Broadcast
  • The Video User Experience in LTE World
  • Broadcast TV over LTE
  • TV Broadcast Ecosystem
  • Carriers
  • Broadcast Over New LTE Devices
  • Third Party and Content Provider Role
  • Charging Methods
  • Spectrum Usage
  • Conclusion
  • Mobile Video Advertising
  • YouTube Mobile Videos Advertising
  • LTE Broadcast Vendors and Solutions
  • Ericsson
  • Mission/Vision
  • Services
  • Strategy
  • Activities
  • Ericsson LTE Broadcast Solution Package
  • Solution Analysis
  • Alcatel-Lucent
  • Alcatel-Lucent SWOT Analysis
  • Alcatel-Lucent Broadcast Solution Package
  • The Solution Analysis
  • Qualcomm
  • Qualcom Broadcast Solution Package
  • Solution Analysis
  • Huawei
  • Huawei Broadcast Solution Package
  • Solution Analysis
  • Challenges for Video in LTE
  • High Speed Data and Battery Usage
  • Video Calling
  • Mobile Video Market Analysis
  • Mobile Video Advertising
  • Over-The-Top Vendors Role
  • Advertising Agencies
  • Market Analysis 2013-2018
  • Regional
  • Globally
  • Europe
  • USA Market
  • Asia
  • Middle East and Africa
  • Mobile Video Market by Category
  • Video as Value Added Service
  • Mobile TV Subscriptions
  • Summary and Recommendations
  • Carrier Recommendations
  • Network Infrastructure Vendor Recommendations
  • Content Aggregator Recommendations

List of Figures

  • Figure 1: Worldwide Mobile Data Usage
  • Figure 2: TV Broadcast Over LTE Ecosystem
  • Figure 3: HD Devices Multiply Traffic
  • Figure 4: Video Quality and Video Advertising
  • Figure 5: Role of 3rd Party Software Vendors in Video Quality
  • Figure 6: Overall Subscriber Revenues from Video on Demand
  • Figure 7: 2012 to 2017 Video-on-Demand Revenue
  • Figure 8: Global Spending (in USD billions) on Mobile Advertising and Marketing, 2012, 2015 and 2020
  • Figure 9: Global Spending (in USD billions) on Mobile Marketing and Advertising by Type of Ad, 2012, 2016 and 2020
  • Figure 10: Global Video Revenues 2013-2018 (USD Millions)
  • Figure 11 European Market Mobile Video Revenues 2013-2018
  • Figure 12 European market mobile video revenues 2013-2018 (Chart)
  • Figure 13: US Mobile Video Market 2013-2018 (USD millions)
  • Figure 14: Asia Mobile Video Market 2013-2018 (USD millions)
  • Figure 15: Asia Mobile Video Market 2013-2018 (USD millions)
  • Figure 16: US vs Europe in Mobile Advertising