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Google in RFID and M2M, Second Edition

January 2013

Pages: 57

Single-user License: $ 995 USD
Company-wide License: $ 2,995 USD
Team License (2-5 people): $ 1,865 USD

Keywords: RFID, NFC, M2M, Radio Frequency ID, Machine to Machine Communications, Google, Google RFID, Google NFC, Google M2M


RFID and M2M represent two large markets by themselves, both expected to grow dramatically over the next 10-20 years. Mix this growth with the competencies and expected continued growth of Google and there is a powerful mixture for explosive growth.

This research includes an evaluation of RFID and M2M from a state of the industry perspective. This research identifies areas in which Google is poised to make a large impact within both RFID and M2M. This will have a profound effect on the existing ecosystem as well as create new opportunities for market development and expansion.

See Table of Contents for complete list of areas covered.


  • RFID and M2M professionals
  • Industry market segments using RFID and/or M2M
  • Google and their customers, partners, and competitors

Table of Contents

  • Executive Summary
  • Introduction
  • M2M Evolution
  • RFID in a Nutshell
  • RFID Overview
  • Readers
  • Passive RFID Tags
  • SAW RFID Tags
  • Semi Passive RFID Tags
  • Active RFID Tags
  • Frequencies
  • Read/Write Operations
  • Analysis of Passive Vs. Active RFID Systems
  • Advantages of Passive RFID
  • Inexpensive
  • Form Factor
  • Longevity
  • Robustness
  • Disadvantages of Passive RFID
  • Range
  • Perfect Identification Ratio
  • Advantages of Active RFID
  • Range
  • Perfect Identification Ratio
  • Disadvantages of Active RFID
  • Expensive
  • Operational Life
  • Form Factor
  • The Initial RFID Technollogy for Google: NFC
  • Google’s Current Foray NFC
  • NFC in Android Phones
  • Google Wallet
  • What is Google Wallet?
  • Approaches to NFC payment solutions
  • Embedded Solution
  • Advantages / Disadvantages
  • SIM Based Solution
  • Advantages / Disadvantages
  • Secure Digital Card Based Solution
  • Advantages / Disadvantages
  • Business Models
  • E-Commerce
  • Advertising
  • Vulnerabilities and Concerns
  • Android Technology Vulnerabilities
  • Potential Attacks and Defense from an NFC Perspective
  • Future Prospects of Google Wallet
  • Increasing Customer Base
  • Google Wallet Physical Card
  • Enhancing Security
  • M2M Overview
  • M2M 101: Definnition and History
  • M2M Building Blocks
  • M2M Evolution
  • The Major Components of M2M
  • Wireless M2M Devices
  • Wireless Modem
  • Interface Board
  • Wireless Transport of M2M Data to and from the Monitoring Facility
  • The Back-end Operations and Support Infrastructure
  • M2M Solution Buildings Blocks: a More In-Depth View
  • The Machine The Customer Intends To Monitor And Control
  • The In-Field Hardware Device Created By The Hardware Vendor
  • Wireless Network
  • The Back-End Server
  • The Internet
  • The Customer Facility For Monitoring And Controlling The Machines
  • Google’s Potential in M2M
  • The Overall Potential for M2M
  • Google’s Role and the Relationship to M2M
  • Potential Future Application Areas for Google in M2M and RFID
  • Future Potential Application Areas
  • Asset and Warehouse Management
  • Automotive
  • Case Study: Integration of Google Services with Automotives
  • Integration of Google Maps
  • Integration of Google Prediction systems
  • Entertainment
  • Google TV
  • SWOT Analysis
  • Building Monitoring and Control
  • Environmental Monitoring
  • Integration with Google Earth Engine for Environment Monitoring
  • Healthcare
  • Google in Healthcare
  • Why Healthcare?
  • Competitors
  • Microsoft HealthVault
  • Discontinuing Google Health
  • Military Battlefield Awareness
  • Security and Surveillance
  • Future Research
  • Secure Systems
  • Embedded Operating Systems
  • Groups Management
  • Lightweight Signal Processing
  • High-Data-Rate Sensors
  • The Future of RFID and M2M
  • 2012 and Beyond
  • Growth Factors of M2M from 2011 and Beyond
  • Telecommunication
  • M2M Wireless and Consumer Products
  • Asset Tracking and other M2M RFID Applications