Section Menu

The Future of App Stores

Table of Contents

  • Executive Summary
  • Introduction
  • App Store Features
  • Storefront
  • Download
  • Catalog
  • Categories
  • Search
  • Analytics
  • In-App Purchase and Subscriptions
  • Billings and Payments
  • Cloud Services
  • Business Models
  • Freemium
  • Upfront Purchase
  • In-App Purchase
  • Wholesale
  • Subscription
  • Mobile App Store Players
  • Consumer Market
  • Amazon App Store for Android
  • Apple Apps Store
  • AT&T Apps Store
  • BlackBerry App World
  • Google Play
  • Microsoft Windows Phone Store
  • Facebook Apps Center
  • Enterprise Market
  • Antenna
  • Apps Central
  • App47
  • Apperian
  • Sybase
  • Independent Market
  • 1Mobile
  • Amazon Apps Store
  • Appitalism
  • Estore by Ericsson
  • Fiksu
  • Getjar
  • Handango
  • Handmark
  • Handseter
  • Mobango
  • Opera Mobile Store
  • PocketGear
  • SlideME
  • Soc.io Mall
  • Discovery
  • Value Added Services
  • Amazon Kindle Fire
  • Apple iCloud
  • Barnes & Noble Nook
  • Google Nexus 7
  • Microsoft
  • Sony
  • Apps Revenue
  • Apps per Device Forecast
  • What this Means to Enterprise IT
  • Mobile is Now Primary
  • Face the Reality: Consumer and Enterprise Support is Here to Stay
  • Assess the Situation
  • Set Policies for the Consumer Space
  • Set Policies for the Enterprise Space
  • Consider Mobile Support for Customers
  • Educate Your Users and Get their Support
  • Develop a Realistic Plan
  • Consider an Integrated Mobile Management (IMM) System
  • Review your Mobile Strategy Annually
  • Why "Free" is a Misnomer in Mobile Apps
  • The Future of Apps Stores

List of Figures and Tables

  • Figure 1: Six of the Largest and Most Successful App Stores
  • Figure 2: Cumulative Downloads of Apps from the Apple Apps Store (in Millions)
  • Figure 3: Sample Apple Apps Store Categories
  • Figure 4. Example of the Apple Apps Store Results for the Productivity Category (Displayed in iTunes)
  • Figure 5: Sample Page from Handmark's Web Site Showing Apps for Multiple Platforms including Android & BlackBerry (but not Apple)
  • Figure 6: Enterprises Have to Consider Both the Consumer Area as Well as the Enterprise Area in the Deployment of their Mobile Applications
  • Figure 7: Enterprise IT Now has Both Internal and External Responsibilities
  • Figure 8: New Category: Integrated Mobile Management (IMM)