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The Future of Direct Communications Technologies and Proximity-based Applications and Services

March 2013

Pages: 145

Single-user License: $ 1,995 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 2,865 USD

Keywords: Proximity, Presence, Proximity Services, Direct Communications, Direct Services, LTE Direct, WiFi Direct, RFID, NFC, Bluetooth


There are a number of technologies that may be deployed that all provide the ability for devices to "discover" one another, although over different distances ranging from centimeters (Near Field Communications), to meters (Bluetooth), to 10s of meters (Wi-Fi). They also all provide the ability for the devices to communicate directly with one another without a centralized network. Some of these use direct communication as their primary mode of communication eg. NFC or RFID. Others are more traditional networks which provide direct communication ability as an adjunct to their primary network functions, eg. LTE-Direct or Wi-Fi Direct.

Most of the short-term drivers for proximity-based services will be mobile advertising and social networking, especially friend-finder services or dating services, and gaming. In the longer term, other applications will come into play within the scope of the so called Internet of Things.

The challenge and opportunity for network operators will be to develop new user scenarios and even new business models to generate revenues from these services. This research uncovers opportunities that will be both beneficial and disruptive to the existing ecosystem and value chain. This research is must reading for any company that is considering offerings within proximity and direct communications and any company that wants to stay ahead of the crowd in terms of preparation for these disruptive technologies.

See Table of Contents for complete list of areas covered.


  • Mobile network operators
  • Industry verticals of all types
  • Wireless device manufacturers
  • Network infrastructure companies
  • Advertising agencies, brands, and merchants
  • Social networks, advertising, and content providers
  • Proximity, location, and direct communications vendors

Report Benefits

  • Market forecasts for each significant technology/solution approach
  • Recognize the upcoming role and importance of LTE Direct compared to other solutions
  • Analysis of the major vendors focused on proximity and direct communications solutions
  • Understand the relationship between proximity, direct communications and the Internet of Things
  • Understand the technical and business-related differences between proximity/presence and location
  • Identify each of the major technologies/solutions for proximity detection, location determination, and direct communications
  • Evaluation of the market for major applications including public safety, social networking, advertising, the Internet of Things, and general location services

Companies in Report

3M Company, Alcatel-Lucent, iSIGN, LG, Nokia, Samsung,¸Qualcomm, Verizon Wireless

Table of Contents

  • Executive Summary
  • Introduction
  • Convergence of Many Technologies
  • Peer-to-Peer(P2P)
  • Device-to-Device (D2D) or Machine-to-Machine (M2M)
  • Telephones and Computers Converge
  • Internet of Things
  • From WAN to PAN
  • Ad-Hoc
  • Convergence
  • Proximity Vs Location
  • Positioning Technology
  • Personalization
  • Proximity
  • GPS Solutions Support Different Use Cases
  • Fleet Management
  • Proximity Use Cases
  • Technologies
  • The “IEEE 802 Family”
  • Standard WiFi (802.11)
  • Overview
  • Background
  • Standards
  • Technology
  • Applications
  • WiFi-Direct (802.11)
  • Overview
  • Technology
  • Applications
  • Bluetooth (802.15.1)
  • Overview
  • Background
  • Standards
  • Technology
  • Applications
  • Bluetooth Smart (802.15.1)
  • Overview
  • Background
  • Standards
  • Technology
  • Applications
  • Wireless Gigabit (WIGIG) (IEEE 802.11ad)
  • Overview
  • Technology
  • Marketplace
  • Ultrawideband (UwB) (eg. 802.15.13)
  • Overview
  • Background
  • Standards
  • Technology
  • Applications
  • WIMAX (802.16)
  • Overview
  • Standards
  • Technology
  • ZIGBEE (802.15.4)
  • Overview
  • Standards
  • Technology
  • Applications
  • Internet of Things
  • Business Models in the Internet of Things
  • RFID Family
  • RFID (Radio-Frequency Identification)
  • ANT/ANT+
  • NFC (Near Field Communication)
  • Infrared (IRDA)
  • Overview
  • Standards
  • Technology
  • Applications
  • LTE-Direct
  • Overview
  • From IG to 4G
  • Background on “Flashlinq” and LTE-Direct
  • Technology
  • Application
  • Technology Conclusion
  • Applications
  • Proximity-Based Applications for Public Safety
  • LTE-Direct and Public Safety
  • Proximity-Based Applications for the Internet of Things
  • Smartgrid (AMI/AMR)
  • Security (Keyless Entry)
  • Automation
  • Proximity-Based Applications for Social Networking and Advertising
  • Mobile Social Networking Service (Mobile SNS)
  • Friend Finder Service (FFS)
  • Recommender Services
  • Proximity-Based Advertising
  • Proximity-Based Applications for Location-Based Services
  • Navigation, Guidance and Control (GNC)
  • Navigation
  • Guidance Systems
  • Mobile Augmented Reality System (MARS)
  • Vendor Solutions Analysis
  • Infrastructure Providers
  • Qualcomm
  • Alcatel-Lucent
  • 3M Company
  • Handset Providers
  • LG
  • Nokia
  • Samsung
  • Application Providers
  • iSIGN
  • Service Provider Analysis
  • Verizon Wireless
  • Market Forecasts
  • Technology Markets
  • ANT/ANT+
  • Wi-Fi
  • RFID
  • NFC
  • Bluetooth
  • Applications Markets
  • Public Safety
  • Internet of Things
  • Social Networking and Advertising
  • Location-Based Services (LBS)
  • Market Forecast Summary
  • Conclusions and Recommendations