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Digital Advertising: Market Opportunities and Forecast 2013-2018


December 2013




Single-user License: $ 1,995 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 2,995 USD


Digital Advertising, Display Advertising, Search Advertising, Banner Advertising, Link Advertising, Keyword Advertising, Mobile Advertising, Video Advertising, Augmented Reality Advertising, Big Data Advertising, Realtime Bidding, RTB, Direct Response Advertising, Advertising and Commerce, Wearable Technology Advertising


Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.

Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.

This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.

See Table of Contents for complete list of areas covered.

Target Audience

  • Web portal companies
  • Advertisement agencies
  • Digital content providers
  • Internet media companies
  • Mobile network operators
  • Digital advertising companies
  • Mobile commerce companies
  • Mobile advertising companies
  • Wireless device manufacturers
  • Brand management companies

Report Benefits

  • Digital advertising forecasts
  • Understand digital advertising strategies
  • Learn about the impact of Real-time Bidding (RTB
  • Learn about direct response and commerce decision cycle
  • Identify trends and opportunities in various digital ad methods
  • Understand emerging digital advertising methods such as direct response
  • Understand the future of next generation methods such as Augmented Reality
  • Identify the role of Big Data in digital advertising and how it will affect the future of advertising

Table of Contents

  • Executive Summary
  • Introduction
  • Overview of Digital Media vs Traditional Media
  • Current Status of Digital Media over Traditional Media
  • Transformation of Online Advertising
  • Declining Trend of Traditional Advertising
  • Digital Market Share over Traditional Advertising
  • Major Advertisement Relocation Trends
  • Relocation of Budget from TV to Online
  • Digital Advertisement over TV Commercial
  • Brand Effectiveness Analysis of Digital Advertisement over TV
  • The Digital Advertisement Ecosystem
  • Digital Advertising Value Chain
  • Digital Advertising Methods
  • Online Advertising
  • Mobile Display Methods
  • Mobile Search Method
  • Digital Advertising Market 2013-2018
  • Global Digital Advertisement Market Value
  • Global Trends in Digital Advertising 2013-2018
  • Digital Advertisement Growth Globally 2013-2018
  • Digital Advertisement Revenue by Region 2013-2018
  • Global Digital Advertising Revenue 2013-2018
  • Search Engine Revenue in Digital Advertising 2013-2018
  • Market Share by Format
  • Global Digital Advertising Budget Breakdown 2013
  • Direct Response and the Marketing to Commerce Cycle
  • Mobile Direct Reponse
  • Key Mobile Direct Response Methods
  • Future of Digital Advertising
  • Wireless Devices
  • Digital Bidding
  • Digital Will Dominate
  • Diversified Ad Formats
  • Opportunities Business-to-business (B2B)
  • Real-Time Bidding (RBT) in Digital Advertisement
  • Real-Time Bidding Ecosystem Analysis
  • RTB Market 2013-2018
  • RTB Global Market Value 2013-2018
  • Auction Volume by Mobile OS 2013
  • RTB in Mobile Display Prospects 2013-2018
  • RTB Industry Trends
  • USA Automobile Industry Case
  • RTB to Share Display Market
  • Real-Time bidding to Take Ever-Bigger Slice of Display Pie
  • Digital Advertising with Wearable Technologies
  • Augmented Reality in Digital Advertising
  • Growth Driver Analysis for Augmented Reality
  • Improvement in User Experience
  • Increasing Demand for Smartphones and Tablet PCS
  • Diversification into New Applications
  • AR Solutioin Devices Market Deployment Challenges: A Market Outlook
  • Bandwidth Constraints
  • Problem with LBS Inside a Building
  • Augmented Reality Forecasts
  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin and Central America
  • AR in Tourism: A Key AR Market and a Key Advertising Segment
  • Big Data in Digital Advertising
  • Big Data Ecosystem in Digital Advertising Industry
  • Big Data Technologies
  • Economics
  • Business Insights
  • DMP (Data Management Platforms) and Data Scientists
  • Targeting Audience in Digital Advertisement by Big Data
  • Conclusions

List of Figures

  • Figure 1: Traditional Advertisement vs Digital Advertisement 2013-2018
  • Figure 2: Growth of Online Advertisement 2013-2018
  • Figure 3: Traditional Advertisement in Decline 2013-2018
  • Figure 4: Reasons Behind Choosing Digital Media over Traditional Media
  • Figure 5: Digital Multiplier Effect
  • Figure 6: Consumers Preferences - TV Commercial vs Video Advertisements
  • Figure 7: Brand Effectiveness Metrics TV vs Video Ad (Full Episode Online)
  • Figure 8: Digital Advertisement Ecosystem
  • Figure 9: Digital Advertising Value Chain and Activities
  • Figure 10: Forms of Online Advertising
  • Figure 11: Online Advertising Global Share 2013-2018
  • Figure 12: Mobile Display Advertisement Method
    Figure 13: Mobile Search Method in Digital Advertisement
  • Figure 14: Digital Advertising Trends 2013-2018
  • Figure 15: Digital Advertising Revenue ($M USD) 2013-2018
  • Figure 16: Digital Ad Revenue Share by Region and Format 2013
  • Figure 17: Global Digital Advertising Budget Breakdown 2013
  • Figure 18: Tablet vs Smartphone Market Share 2013-2018
  • Figure 19: Digital Advertising in 2018
  • Figure 20: A Diversified Digital Advertising Format Future
  • Figure 21: Content Marketing Channel used by B2B Marketers
  • Figure 22: Real Time Bidding Ecosystem
  • Figure 23: Global Market Value of RTB 2013-2018
  • Figure 24: Auction Volume by Mobile OS 2013
  • Figure 25: RTB in Digital Advertising 2013-2018
  • Figure 26: Growth in Digital Automotive Industry 2013-2018
  • Figure 27: Smartphone Visitors in US Automotive Industry 2013-2018
  • Figure 28: RTB Tracker
  • Figure 29: Growth of Real Time Bidding Advertisements 2013-2018
  • Figure 30: Digital Advertisement Through Wearable Technologies
  • Figure 31: AR Market Share (%) by Region: 2013
  • Figure 32: Augmented Reality Users by Category 2018 Projections
  • Figure 33: Global Augmented Reality Devices Market Revenues 2011-2017
  • Figure 34: AR in Tourism Market in North America
  • Figure 35: AR in Tourism in Asia Pacific
  • Figure 36: AR in Tourism in Europe
  • Figure 37: AR in Tourism in Middle East and Africa
  • Figure 38: AR in Tourism in Latin and Central America
  • Figure 39: Augmented Reality in Tourism
  • Figure 40: Big Data Ecosystem in Digital Advertisement

List of Tables

  • Table 1: Global Digital Advertising Growth 2013-2018
  • Table 2: Digital Advertisement Revenue by Region 2013-2018
  • Table 3: Top Digital Search Engine Revenue 2013-2018
  • Table 4: Augmented Reality in Tourism Revenues 2013-2018