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Brave New World: Convergence of Broadband, Location and Augmented Reality

January 2013

Pages: 72

Single-user License: $ 1,995 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 2,865 USD

Keywords: Mobile Commerce, Mobile Broadband, Augmented Reality, Augmented Reality Applications, Convergence Broadband Location Augmented Reality, Location-based Services, LBS Applications


The growing demand for mobile broadband services is driving an ever increasing number of commercial LTE network deployments. Location-based Service (LBS) applications depend on mobile positioning, Geography Information Systems (GIS), application middleware, application software, and support. Augmented Reality (AR) represents a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, that enrich the user's perception of the real world.

The convergence of broadband, location, and augmented reality represents an excellent opportunity for the entire wireless value chain as there is an opportunity for value-added service applications that leverage the unique aspects of all three technologies. By the end of 2016, revenue produced by the AR industry will total more than $600 billion. By 2014, approximately 864 million mobile phones will be AR-ready, and in excess of 100 million vehicles will come equipped with AR technology.

The use of AR with mobile phones has a lot of potential for the mobile commerce area. AR will make the shopping experience for the end user more educational, entertaining, and engaging. This research analyzes the use of AR applications in the mobile market arena with in depth analysis focused on the future of AR applications for marketing and advertising in mobile and wearable augmented reality devices. This report includes specific case studies and vision for the future market of mobile and wearable devices with AR applications in several industries.

See Table of Contents for complete list of areas covered.


  • Mobile network operators
  • Research and development organizations
  • Mobile commerce application developers
  • Augmented reality application developers
  • Broadband wireless infrastructure providers
  • Location-based service application providers
  • Mobile marketing and advertising companies

Table of Contents

  • Executive Summary
  • Introduction
  • Case Study: Location Based Service
  • Location Based Service Applications
  • Location based Service Gaming
  • Location Services+Social Commerce = Commerce Success
  • Wearable Augmented Reality Devices
  • Wearable Devices Component and Technologies
  • Google Glasses Developments
  • Google Glasses Technologies
  • Google Glasses Potential Applications
  • Google Now Integration with Google Glasses
  • Broadband Development in LTE World
  • Comparison Between LTE Solutions
  • Throughput Performance
  • LTE Performance Analysis
  • Latency
  • Efficiency
  • VOIP over LTE
  • Conclusion

  • The Migration 3G to 4G/LTE and Beyond Benefits for the AR and LBS Applications
  • The Convergency of the Three New Technologies in Mobile Commerce `
  • Case Study: Videos and AR in Advertising
  • The Rise of Applications
  • Location Services Benefits
  • Pay Point Solutions
  • Swarm Data Mining
  • Predictions for the Next Generation
  • Obsolescence of the Wallet
  • Market Threats Analysis
  • Location Commerce, Augmented Reality and Video Advertising
  • The Market with Fast Broadband, Loation-Based Service and Augmented Reality
  • Fast Broadband, Fast App Development and Bad LBS Regulations
  • Case Study: LBS Regulation and User’s Privacy
  • Good Services, Slow Market Adoption
  • The End-User Role
  • The Network Operator and Third Party Provider Role
  • Market Threats


  • Figure 1 Location-Based Game
  • Figure 2 Network-Managed Location
  • Figure 3 User Position Privacy
  • Figure 4 Customer Needs and Requirements
  • Figure 5 The User Experience and the Role of the Service Provider