Section Menu

Big Data vs Small Data Strategies for Next Generation Business


December 2013




Single-user License: $ 995 USD
Company-wide License: $ 2,995 USD
Team License (Up to 5 Users): $ 1,995 USD


Big Data, Small Data Strategies, Big Data Strategies, Big Data vs. Small Data, Existing Data Management Tools, Existing Data Analytics Tools


The data market is booming with an ever increasing valuation. In the virtual data ocean, Big Data and small data are complementary strategies at one level and choices of scale/scope at a different level. While Big Data holds distant promises, leveraging "small data" can provide great benefits to small-to-medium business (SMB) as well as large corporations. Simply stated, the cost-performance barrier leaves many lucrative markets inadequately served by Big Data approaches. Carefully chosen data solutions and models should be more accurate, objective, and ultimately lead to improved ROI especially for more near-term time horizons and/or companies with limitations in scale/scope.

This research provides the reader with an understanding of data management issues, challenges and opportunities relative to Big Data and small data approaches. The report includes analysis of small data practices and emerging small data business models and scenarios. This report evaluates strategies, considerations, and planning for a so-called "small data" strategy. It also compares and contrasts Big Data vs. small data strategies in terms of company capabilities and focus. The report also evaluates the future of Big Data including emerging business models and practices.

See Table of Contents for complete list of areas covered.

Target Audience

  • SMB of all types
  • Big Data companies
  • Social network companies
  • Telecom service providers
  • Data services and analytics companies
  • Cloud and telecom infrastructure providers

Table of Contents

  • Executive Summary
  • Data Trend Analysis
  • Data Search
  • Data Quality
  • Timed Data Delivery
  • Data Storage Capacity
  • Defining Big and Small Data Including Sourcing
  • Big Data vs Small Data Differentiation
  • Data Mining
  • Data Purpose
  • Key Decisions
  • Decision Parameters for Big vs Small Data
  • Usability of Small vs Big Data in Marketing
  • Big Data Market Advancement and Forecast 2014-2020
  • Big Data Market Trend
  • Trends in the Advance of Big Data
  • Big Data Analytics
  • Big Data Market Forecast
  • Case Studies and Strategic Recommendation for Start-Up Businesses
  • Big Data Value Chain
  • Creating Transparency
  • Enabling Experimentation
  • Segmenting Populations to Customise Actions
  • Replacing/Supporting Human Decision Making with Automation
  • Innovating New Business Models, Products and Services
  • Big Data Implementation Recommendations
  • For Vendor Company
  • Industry Vertical
  • Consideration for Industry Structure
  • Big Data Techniques
  • A/B Testing
  • Association Rule Learning
  • Classification
  • Cluster Analysis
  • Crowd Sourcing
  • Data Fusion and Data Integration
  • Data Mining
  • Other Techniques
  • Big Data Technology
  • Big Data Industry Insights and Analysis
  • US Healthcare
  • Europe Public Sector Administration
  • Global Personal Location Data
  • US Retail Industry
  • Global Manufacturing Industry
  • Analysis
  • Case Studies
  • Emerging Business Models
  • Aggregating and Synthesising Patient Clinical Records/Claims
  • Online Platforms and Communities
  • Public Health
  • Retail Industry
  • Placement and Design Optimisation
  • Price Comparison Services
  • Web-Based Markets
  • Personal Locaion Data
  • Smart Routing
  • Automative Telematics
  • Mobile Location-Based Services
  • Shopalerts
  • Civic Powered Model
  • Small Data
  • Difference vs Relationship with Big Data
  • Small Data Technologies
  • How to Analyse Small Data?
  • How Banks are Leveraging Data
  • Small Data Modelling in the Cloud
  • Small Data Problems in Mass Market
  • Small Data Drive Emerging Business Models
  • Social Network
  • Case Study: RenRen
  • Little Data Controlling
  • Key Consideration for Delivering Small Data Strategy
  • Small Data Framework
  • Small Data Principles
  • Small Data with Big Impact
  • Case Studies
  • The Real Deli
  • Google
  • Adobe
  • Foursquare
  • Twitter
  • Attivio
  • Other Companies
  • Recommendation
  • For e-Commerce Company
  • For Multi-Store Chains
  • Guidelines for Small Data Best Practices
  • Conclusions

List of Figures

  • Figure 1: Data Search Trends in Google 2009-2013
  • Figure 2: Global Data Search, Generation and Delivery Trends
  • Figure 3: Global Digital vs Analog Data Storage Capacity 1986-2021
  • Figure 4: Big Data Market Value 2011-2020
  • Figure 5: Big Data Value Chain
  • Figure 6: Small Data Implementation Framework

List of Tables

  • Table 1: Decision Points for Using Big Data
  • Table 2: How Small Data is Different