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Cloud Application Marketplace 2014 - 2019

Overview

Cloud is moving beyond computing and storage and into an entirely new realm of communications, applications, content and applications. Evidence of this evolution ranges from common examples, such as Google Voice for Cloud-based communications, to less common examples such as Cloud-based payments solutions within the mobile commerce arena.

Cloud Application Marketplace 2014 - 2019 informs decision makers and provides an understanding of the key trends impacting the cloud application marketplace. This research evaluates the key benefits, challenges, trends and development process impacting the market for cloud-based applications. This study was conducted using an combination of primary and secondary information including inputs from key participants in the industry. The report includes comprehensive market and vendor analysis as wells as forecasting. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Purchasers of this report at the Team License or Enterprise License level will also receive at no additional cost the following reports:
• Carrier Cloud Services 2014 - 2019
• Cloud Security: Companies and Solutions 2014
• Virtualization in Cloud Computing, Network Infrastructure, Software Services and Platform Services
• Global Cloud Computing Services Software, Infrastructure, Key Trends and Market Forecasts 2014 - 2019
Target Audience:
• Telecom service providers
• API management companies
• SDN and virtualization vendors
• Telecom managed service providers
• Wireless/mobile infrastructure providers
• Cloud infrastructure and service providers
• SMB and enterprise companies of all types
• Regulatory bodies and governmental organizations
• Investors: venture capital, private equity and hedge funds
Report Benefits:
• Cloud forecasts through 2019
• Identify opportunities for Cloud apps
• Understand the Cloud ecosystem and value chain
• Identify key players, apps, services, and solutions
• Understand the role of the carrier in Cloud services
• Understand the key role of virtualization in app support
• Identify the opportunities and threats for Cloud security
Table of Contents:

1 Introduction 9
1.1 Executive Summary 9
1.2 Topics Covered 12
1.3 Key Findings 13
1.4 Target Audience 14
1.5 Companies Mentioned 15
2 Overview 17
2.1 Understanding Cloud Computing 17
2.2 Cloud Foundations 21
2.2.1 Grid Computing 24
2.2.1.1 Market segmentation of the grid computing market 26
2.3 Cloud Technologies and Architecture 27
2.3.1 Software Defined Networking (SDN) 31
2.3.1.1 SDN Deployment Models 32
2.3.1.1.1 Symmetric vs. Asymmetric 32
2.3.1.1.2 Floodless vs Flood-based 32
2.3.1.1.3 Host-based vs. Network-centric 33
2.3.2 Virtualization 33
2.3.2.1 Server Virtualization 33
2.3.2.2 Hardware Virtualization 35
2.3.2.3 Desktop Virtualization 35
2.3.2.4 Storage Virtualization 36
2.4 Cloud Computing and Virtualization 36
2.5 Moving Beyond Cloud Computing 37
3 Cloud Service Enablers 41
3.1 General Enablers 41
3.1.1 Wireless Broadband Connectivity 41
3.1.2 Security Solutions 41
3.1.3 Presence and Location 42
3.2 Personal Cloud Service Enablers 43
3.2.1 Identity Management 43
3.2.2 Preference Management 45
4 Cloud Service Analysis 46
4.1 Cloud Service Segmentation 47
4.1.1 Business to Business (B2B) 47
4.1.1.1 Business to Business to Business (B2B2B) 48
4.1.1.2 Business to Business to Consumer (B2B2C) 48
4.1.2 Business to Consumer (B2C) 48
4.2 The Big Three Cloud Services 49
4.2.1 Infrastructure as a Service (IaaS) 51
4.2.2 Platform as a Service (PaaS) 53
4.2.3 Software as a Service (SaaS) 57
4.2.4 Differences between IaaS, SaaS, and PaaS 60
4.3 Business Process as a Service 63
Benefits of BPaaS 63
Lower Costs 63
Risk Reduction 63
Superior Process Efficiency 65
Revenue Growth 65
4.3.1 Enterprise Resource Planning in the Cloud 65
4.3.2 Supply Chain Management in the Cloud 68
4.4 Industry Verticals in the Cloud 72
4.4.1 Finance and Banking in the Cloud 73
4.4.1.1 Agility, Efficiency, and Simplified Delivery 74
4.4.1.2 Prioritizing the Cloud 74
4.4.2 Retail in the Cloud 75
4.4.3 Healthcare in the Cloud 79
4.4.3.1 Key Benefits of Cloud Technology 80
4.4.4 Telecommunications in the Cloud 81
4.4.4.1 Opportunities and Challenges 83
4.4.4.2 Solutions 84
4.4.5 Government and Defense in the Cloud 85
4.5 Workforce in the Cloud 87
4.5.1 Human Capital Management in the Cloud 87
4.5.2 Training and Education in the Cloud 90
4.5.3 Collaboration in the Cloud 90
4.5.4 Office Automation in the Cloud 93
4.6 Customers in the Cloud 96
4.6.1 Customer Relationship in the Cloud 96
4.6.2 Commerce and Payments in the Cloud 98
4.6.2.1 Consumer to Commercial Path 99
4.6.2.2 Moving Into the Mainstream 99
4.7 Emerging Cloud Based Applications 101
4.7.1 B2B Applications 101
4.7.1.1 Big Data as a Service (BDaaS) 103
4.7.2 B2C Applications 106
4.7.2.1 Entertainment in the Cloud: TV, Video, Gaming and More 107
4.8 The Future of Cloud Services 108
4.8.1 Everything as a Service 111
5 Data as a Service 116
5.1 The Drivers of Data-as-a-Service 117
5.1.1 Business Intelligence and DaaS Integration 118
5.1.2 The Cloud Enabler DaaS 121
5.1.3 XaaS Drives DaaS 121
5.2 The DaaS Ecosystem 121
5.2.1 DaaS Elements 130
5.2.2 The Role of Data Marts 132
5.2.3 Best Practices in DaaS 132
5.2.4 Benefits of DaaS 133
5.2.5 Challenges of Data as a Service 135
5.2.6 APIs and Database 138
5.2.7 The Need for Federated Database Model 140
6 Cloud Company Types: Challenges and Opportunities 143
6.1 Data Center Providers 143
6.1.1 Cloud Based Data Centers 143
6.1.1.1 Google, Council Bluffs, Iowa 143
6.1.1.2 Microsoft, Dublin, Republic of Ireland 144
6.1.1.3 Switch Super NAP, Las Vegas, Nevada 145
6.1.1.4 Range International Information Hub, Langfang China 145
6.1.2 Virtualization: Role and Impact 145
6.2 Cloud Service Providers 148
6.2.1 Amazon 148
6.2.2 Verizon 148
6.2.3 IBM 150
6.2.4 SalesForce.com 150
6.2.5 CSC 151
6.2.6 CENTURYLINK 152
6.2.7 SAVVIS 152
6.2.8 JOYENT 152
6.2.9 MICROSOFT 152
6.2.10 RACKSPACE 152
6.2.11 FUJITSU 152
6.2.12 HP 152
6.3 Network Operators 153
6.3.1 China Mobile Limited 153
6.3.2 Vodafone Group 153
6.3.3 Telenor Group 154
6.3.4 America Movil 155
6.4 Cloud Infrastructure and Services in Telecommunications 155
6.4.1 Cloud RAN 155
6.4.2 Mobile Consumer Cloud Services 157
6.4.2.1 Consumer Mobility and the Cloud: Statistics and Forecasts 161
6.4.2.2 Commercial Considerations 162
6.4.2.2.1 What Consumers will Store in and Access from the Cloud 162
6.4.2.2.2 What Devices Consumers will use to Access the Cloud 163
6.4.2.2.3 Where and How Consumers will Access the Cloud 163
6.4.2.2.4 What Companies do Consumers Identify with Cloud Services 163
6.4.2.2.5 Consumer Willingness to Pay for Personal Cloud Services 165
6.4.3 Key Concerns and Solutions for Personal Cloud Services 165
6.4.3.1 LTE and Anywhere, Anytime, Any Device Access 166
6.4.3.2 LTE Drives Cloud Grow Acceleration via User Generated Content (UGC) 168
6.4.3.3 Digital Rights Management (DRM) 168
6.4.3.4 Network and Device Optimization 169
6.4.3.5 Cloud Data Security 169
6.4.3.6 Identity Management for Cloud Services 169
6.4.3.7 Cloud Services Brokering and Cloud Mediation 170
6.4.4 Mobile Network Operator VAS Application vs. OTT Applications 170
6.5 Application Development 173
6.5.1 Salesforce.com 174
6.5.2 Box 174
6.5.3 Crashplan 175
6.5.4 Amazon Web Services 175
6.5.5 Easy Vista 175
6.6 APIs and the Cloud 175
6.6.1 Role of API's in the Cloud 176
6.6.2 Enterprise API Providers and Cloud Services 177
6.6.2.1 First Mover 177
6.6.2.2 E-Commerce 177
6.6.2.3 Social 178
6.6.2.4 Cloud Computing 178
6.6.2.5 Mapping 178
6.6.2.6 Local 178
6.6.3 Telecom API's and the Cloud 179
7 Cloud Business Outlook 181
8 Cloud Market Forecasts 185
8.1 Overall Market Forecasts 186
8.2 Cloud Storage Type Forecasts 186
8.3 Cloud Market Segment Forecasts 188
8.4 Cloud Market Regional Forecasts 194
8.5 Other Cloud Computing Service Forecasts 199
9 Conclusions and Recommendations 200

Figures

Figure 1: Cloud Computing 10
Figure 2: SaaS 18
Figure 3 Cloud Service Models 21
Figure 4: Benefits of Cloud Computing 22
Figure 5: How Grid Computing Works 25
Figure 6: Cloud Computing Architecture 30
Figure 7: Server Virtualization 34
Figure 8: Mixed IT Environment 39
Figure 9: Cloud Professional Services Product 47
Figure 10: Cloud Computing Stack 51
Figure 11: PaaS Market Forecast 54
Figure 12: Deployment by SaaS Application 58
Figure 13: Difference between IaaS, PaaS, and SaaS 62
Figure 14: Cloud ERP vs. On-premise ERP 67
Figure 15: SCM Cloud 69
Figure 16: Financial Services in the Cloud 73
Figure 17: Retail in the Cloud 77
Figure 18: Telecom Cloud Focus 83
Figure 19: Cloud Computing in Government and Defense 87
Figure 20: Cloud Computing Collaboration 91
Figure 21: Office Automation in the Cloud 93
Figure 22: Cloud Burst of Big Data 104
Figure 23: Top Themes in the Cloud 111
Figure 24: DaaS Ecosystem 123
Figure 25: Data Value Chain 129
Figure 26: Data Value Chain with Value-added Enrichment 130
Figure 27: DaaS Elements 131
Figure 28: DaaS Benefits 134
Figure 29: Cloud Services and APIs 140
Figure 30: Datacenter 144
Figure 31: Top Cloud Service Providers 151
Figure 32: Virtualization of the Mobile Network 154
Figure 33: Cloud Radio Access Network (C-RAN) 156
Figure 34: How People User their Mobile Phone 159
Figure 35: Personal Content on Home Computer and Mobile Device 160
Figure 36: Development Operations 174
Figure 37: Personal Cloud Subscriptions 185
Figure 38: Global Cloud Services Revenue Projections 186
Figure 39 Cloud Storage Type Revenue Forecasts 187
Figure 40: Public/Private Cloud Segment Forecasts 188
Figure 41: Public/Private Cloud Annual Growth Rate 188
Figure 42: Cloud Computing Market Segment Revenue (2014 - 2019) 189
Figure 43: Cloud Segment Share 2014-2019 189
Figure 44: Public Cloud Services Market by Segment 190
Figure 45: SaaS Revenue and Growth Rate 191
Figure 46: PaaS Revenue and Growth Rates 192
Figure 47: IaaS Revenue and Growth Rates 193
Figure 48: Cloud Revenue by Region 194
Figure 49: Cloud Revenue Percentage by Region - 2019 195
Figure 50: North American Cloud Revenue & Growth Rates 195
Figure 51: Western Europe Cloud Revenue & Growth Rates 196
Figure 52: Eastern Europe Cloud Revenue & Growth Rates 196
Figure 53: Middle East & Africa Cloud Revenue & Growth Rates 197
Figure 54: Asia-Pacific Cloud Revenue & Growth Rates 197
Figure 55: Rest of World Cloud Revenue & Growth Rates 198