Network Test and Optimisation Tools

Customers

In today's highly competitive mobile markets operator revenues are critically dependent on minimising customer churn and maximising revenues. Achieving this requires a commitment to excellence in the quality of service the customer experiences. By delighting the customer the cost of customer acquisition and care can be greatly reduced.

Achieving this has become much more difficult with the advent of smartphones and a focus on mobile data services. According to the 2016 Cisco® Visual Networking Index mobile data traffic has grown 4,000-fold over the past 10 years and almost 400-million-fold over the past 15 years. Mobile networks carried fewer than 10 gigabytes per month in 2000, and less than 1 petabyte per month in 2005.

Fourth-generation (4G) traffic exceeded third-generation (3G) traffic for the first time in 2015. Although 4G connections represented only 14 percent of mobile connections in 2015, they already account for 47 percent of mobile data traffic, while 3G connections represented 34 percent of mobile connections and 43 percent of the traffic. In 2015, a 4G connection generated six times more traffic on average than a non‑4G connection.

This dramatic increase in demand has created bottlenecks in the radio access and backhaul networks as well as stressed the ability of traditional OSS to monitor the KPI's needed to manage quality of service.

To address these issues we have a number of solutions that can be employed in isolation or as part of an integrated strategy.